7 explainer video trends to watch in 2025

Video content remains the leading medium for engaging and educating audiences. It’s highly effective for capturing attention, sharing knowledge, and driving conversions. Explainer videos, in particular, are great for breaking down complex ideas into clear, impactful messages. Consider this:

• 91% of consumers watch explainer videos to learn about products or services. (Wyzowl 2024)

• A significant 83% of people prefer watching videos to access instructional or informational content over text or audio formats. (Techsmith 2024)

As we move through 2025, we will see big changes in how we create and watch explainer videos. AI will transform this process, making it easier to generate ideas, produce videos, and improve their effectiveness. Keeping up with these changes will be essential for businesses that want to succeed in a world that focuses more and more on video content.

By leveraging innovation in explainer video production, you can:

• Communicate more effectively.
• Reduce production time and costs.
• Strengthen your brand’s image.
• Stay ahead of competitors.

Let’s explore the top seven trends shaping the future of explainer videos and how embracing them can set your business apart.

1. AI-automated video creation

AI tools will change how explainer videos are made by automating time-consuming tasks such as writing scripts, creating animations, and recording voiceovers. This trend is growing because it helps businesses adapt quickly, produce more content, and meet increasing demand while maintaining quality and creativity. According to Hubspot's 2024 State of Marketing report:

"84% of marketers agree that automation helps them create content more efficiently."

• AI text-to-video technology: AI text-to-video technology will automatically transform written content into engaging videos by generating visuals, animations, and narration based on text input.

• Personalized content: AI-powered personalization will tailor videos for specific demographics or individual viewers by dynamically adjusting visuals, text, or voiceovers based on audience data.

• AI-generated voices: Human-sounding AI voices will automate your voiceover process. You will even be able to imitate your own voice for consistent branding across all videos.

• Effortless script creation: AI tools will quickly transform lengthy documents, data, or even simple ideas into polished, professional video scripts, saving time and ensuring your message will be clear and impactful.

AI-automated video creation means businesses can make high-quality videos quickly and at a low cost. This improved speed and efficiency matter when companies need to produce a lot of content or adapt quickly to changes in the market.

Example: A global software company launches a new product and needs a series of explainer videos in multiple languages for their international audience—fast. Using AI, they input product details and key messaging, and the tool generates scripts, animations, and voiceovers in various languages. Within hours, the company has polished videos ready for distribution, saving weeks of production time and costs.

2. Storytelling with realistic AI-powered avatars

Storytelling will be key to creating videos that stick with your audience. When viewers feel something, they will be far more likely to remember your message and act on it. In 2025, emotion-driven content delivered by life-like avatars will be the go-to strategy for businesses wanting to stand out in a crowded market. According to Forbes,

"Videos that tell a story are 22 times more memorable than those focused solely on facts."

Realistic AI avatars: AI-generated avatars will be tailored to represent your brand, making stories more engaging and relatable by adding a human touch that will resonate with viewers.

Example: A healthcare company wants to communicate the benefits of a new wellness program to its employees. Instead of a dry, fact-based video, they use AI to craft a story following a fictional character—a stressed employee struggling with work-life balance. The AI tool generates a compelling script, introduces an AI avatar to represent the character, and integrates visuals showing the program’s positive impact. The result is a relatable, emotionally engaging video that resonates with employees, motivating them to participate in the program.

3. Branded videos at the touch of a button

More and more companies are turning to branded content as a way to stand out in a competitive digital landscape, build emotional connections with their audiences, and ensure brand consistency across multiple platforms. In 2025, advanced AI tools will make it easy to create explainer videos that align with your corporate design. According to Lucidpress's The State of Brand Consistency 2024 Report:

"Consistent branding increases revenue by 33%."

• Branded Illustrations: Custom illustrations, icons, or characters will be designed to match your company’s style and tone.

• Custom Color Palettes: AI tools will automatically apply your brand’s color scheme across all visuals, animations, and text in your video.

Example: A financial services company is introducing a new retirement savings product and needs to produce a compelling explainer video. Some solutions, such as simpleshow, provide intuitive options to effortlessly create customized videos with just a click of a button. This includes animated characters in business attire with the company’s logo subtly displayed, charts and graphs styled in the corporate color palette, and office backgrounds depicting their actual workspace aesthetic.

4. Data-driven improvements

In 2025, data-driven insights will change how explainer videos are made by helping ensure that your content connects with your audience and shows measurable success. Advanced analytics will provide you with clear performance insights, allowing you to improve your strategies, make smart decisions, and increase your return on investment (ROI). According to Wyzowl's State of Video Marketing 2024 report:

"Marketers using video analytics improve their ROI by 49%."

• Real-Time Insights: AI will analyze viewer behavior in real-time, identifying issues like drop-off points.

• Streamlined Optimization: AI tools will simplify the process by suggesting content adjustments, ensuring your videos consistently exceed audience expectations.

Example: A manufacturing company uses explainer videos to train employees on new safety protocols. Analytics reveal a high drop-off rate during a detailed explanation of a complex procedure. AI tools identify the issue: the section is too long and overly technical. Using the insights, the company splits the segment into two shorter clips, adding visuals and interactive quizzes to make the content more engaging. Updated videos show a 30% improvement in completion rates, ensuring employees better understand and retain critical information.

5. Interactivity and gamification

In 2025, explainer videos will take engagement to new heights with interactivity and gamification. Adding these elements will transform viewers from passive watchers to active participants, boosting engagement. According to Vidyard's 2024 Video Marketing Trends:

Interactive videos have an 11% higher completion rate than regular videos

• Interactivity: By using clickable graphics, decision trees, or overlays, you can create a fun and engaging experience. When viewers feel involved, they are more likely to stay engaged and remember your message—something businesses need to stand out.

• Gamification: Gamification takes interactivity further by adding elements like points, badges, or rewards for completing tasks or making the right choices. Whether for sales training or customer onboarding, introducing friendly competition helps keep viewers interested and encourages them to take action.

Example: A tech company creates an interactive explainer video to onboard new software users. Viewers navigate through key features by clicking on icons and making decisions about how to use the platform. Gamification elements, like earning badges for completing tutorials, keep users motivated and engaged.

6. Short-form videos

With shrinking attention spans and the rise of constant scrolling, short-form explainer videos will dominate in 2025. Designed for quick consumption, they cater to the growing demand for bite-sized, easily digestible content. On platforms where constant scrolling is the norm, these videos grab attention and deliver impactful messages within seconds. According to Animoto:

"Videos under 60 seconds receive 68% more engagement on social media."

Example: A logistics software company creates a 20-second LinkedIn video demonstrating how their platform optimizes inventory tracking in real time. The video highlights a key feature—reducing stockouts by 30%—and ends with a call to action: “Learn how to streamline your supply chain today!” This concise video captures attention and directs B2B audiences to a detailed explanation on the company’s website, converting interest into actionable leads.

7. Mixed media formats

Why limit yourself to one format when you can tailor your message for different audiences? With AI technology, you can now mix different styles! In 2025, mixed media explainer videos will change how we tell stories. These videos combine animation, live-action footage, and dynamic graphics into one package. This approach is flexible and engaging, helping you explain complex ideas effectively while meeting the needs of various audiences. According to Nielson:

"83% of audiences prefer videos that combine multiple formats for better clarity and engagement."

• Easier Media Integration: AI will make it simpler to create and combine different media types by automating complex processes, such as editing, formatting, and synchronization. It will enable seamless integration of text, visuals, audio, and animations to produce cohesive and engaging content.

• Smooth Transitions and Consistency: AI will automate transitions, ensuring that the visuals and story stay consistent. This will help create polished videos that grab attention and make a strong impact.

Embracing the AI-driven future of explainer videos in 2025

Artificial intelligence will revolutionize explainer videos in 2025, driving transformative trends that will redefine how businesses produce and deliver content. From automating workflows to enhancing storytelling and optimizing performance, AI will empower businesses with:

• Faster production
• Cost efficiency
• Personalized messaging
• Stronger emotional connections
• Enhanced viewer engagement
• Smarter content optimization

At simpleshow, we make navigating these changes seamless. Our AI-powered video platform enables you to create unlimited videos effortlessly, guiding you step-by-step through the process. Explore the cutting-edge features of the simpleshow video maker that simplify video creation and amplify your impact.

Click here to learn more about the features.

Let’s transform your video strategy for 2025. Whether you’re looking to automate workflows, refine storytelling, or engage audiences with interactive and branded content, we’ve got the solutions you need.