7 Engaging Content Ideas for Marketers Who Hate Writing Content

Most content idea blogs tell you to write more—as if your life isn’t already ruled by blinking cursors and looming deadlines. But it doesn’t matter how many hours you spend wrestling with your keyboard if your audience gives up in less time than it takes to microwave a burrito.

The truth is, the average reader spends 37 seconds on a blog. And with an attention span shorter than a goldfish’s, even Shakespeare would lose readers today. So, if writing feels like a chore, relax—you’re not alone. In fact, what if I told you that writing less could actually deliver more results?

1. Video Content: The King of Engagement (1,200% More Shares!)

Videos are the loudest show-offs in the room—and they’ve earned the right. Shared 1,200% more than text and images combined, video content for brands dominates other formats in engagement metrics. It’s not just because humans process visuals 60,000 times faster than text (though that’s a mic-drop stat in itself). It’s because videos do what marketers secretly wish they could: demand attention and hold it hostage.

Here’s how to make video your secret marketing ally, without breaking a sweat:

• Keep it short. A snappy explainer under 90 seconds beats a 5-minute snooze fest.
• Use tools like Canva or Lumen5 to create polished, professional videos—no Hollywood crew required.
• Show real people. Authenticity increases trust by 44%, so let your audience see faces, not stock photos.

Brands like Nike know this game well. Their You Can’t Stop Us campaign, with its seamless split-screen storytelling, became a global phenomenon—because it felt raw, real, and utterly human.

Tip: Check out our article on marketing to Gen Z to learn how video content resonates with younger audiences.

Do you also want real engagement? Leverage the "mere exposure effect": the more your audience sees your videos, the more they’ll warm up to your brand. Repetition wins, and with the right video, it wins big.

2. Repurpose Content: Make One Idea Work 10x Harder

Creating new content every day is how 60% of marketers waste their time—and, honestly, their sanity. The truth is, repurposing content for different platforms isn’t just efficient; it’s the cheat code to marketing longevity. One idea, multiplied across formats, can stretch your content calendar further than you thought possible.

Here’s How to Repurpose Existing Content:

HubSpot nails this by turning webinars into multi-platform magnets, proving that smart repurposing drives traffic with less effort.

But juggling these formats can get messy fast. Thankfully, tools like ZoomSphere streamline repurposing workflows, making it easy to schedule and tweak content across platforms in one go. Efficiency has never looked this good.

Learn how to optimize your content with our post on generative engine optimization.

3. User-Generated Content (UGC): Authenticity Wins Hearts

Consumers trust user-generated content campaigns a staggering 2.4x more than anything brands create themselves. That's because nothing screams "authentic" like real people talking about your product. The best part is, UGC works for you, not the other way around.

Why It Works

1. Social Proof

People trust recommendations from people like them. It’s the same reason we read reviews before buying a toaster—we value real experiences.

2. Effortless Scaling

UGC lets your audience create the buzz. You provide the stage; they bring the applause.

How to Leverage It

Incentivize Participation

Encourage customers to share photos, reviews, or experiences using branded hashtags.

Example: GoPro’s #GoProAwards transformed users into content creators, building a community while promoting the brand effortlessly.

Extend the Shelf Life

Turn UGC into evergreen assets. That photo a customer tagged you in? Repurpose it for ads, emails, and social media posts.

Look… People trust a crowd. The social proof effect means that the more they see others endorsing your brand, the more likely they are to believe in its value.

When it comes to UGC, authenticity is a currency that marketers can’t afford to ignore. Are you tapping into it yet?

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