17 Employee Advocacy Tools Successful Businesses Use in 2023

In a noisy marketplace, you need to find tactics that help you build reputation, gain brand awareness, and?become a trusted company?in your industry.

So, what's one of the strategies you can use?

Leverage employee advocacy tools that help you entrust employees with promoting your brand.

Employee advocacy helps your target audience connect with real people they trust more than the brand — your employees. And according to research, customers consider employees more credible than brand CEOs, influencers, or celebrities.

Much like affiliate or?influencer marketing campaigns, employee advocacy programs rely on influential individuals helping you promote your brand.

However, in this case, these individuals you leverage for word-of-mouth marketing are not celebrities or influencers but your own employees.

But there's a problem with this strategy.

There are so many employee advocacy tools that choosing one that suits your needs can be challenging.

But don't fret.

This post will help you find employee advocacy tools with features that meet your needs and company goals.

Want to know which are the right employee advocacy tools to use in 2023?

Read on to discover the best employee advocacy tools your brand can use.

Employee Advocacy Tools: Detailed Comparison of Features and Why They Stand Out

Why should you leverage the top employee advocacy tools?

Employee advocacy has many benefits besides helping you?build brand awareness?and grow a positive reputation.

Leveraging these employee advocacy tools can also:

• Help build your company culture
• Empower employees
• Expose you to top talent
• Boost your social media reach
• Increase engagement

There are many more benefits that you get from running an employee advocacy program. However, you will have a hard time managing your program if you don't have?the right employee advocacy tools.

These employee advocacy tools streamline your employee advocacy process from curating company content and getting employees to share to personalizing for authenticity and tracking performance.

But which are these top employee advocacy tools?

Find out below.

1.?Haiilo Share

As one of the top employee advocacy tools, Haiilo Share makes it easy to?create content for social media?and disseminate it to employees.

Previously known as Smarp, this is among the employee advocacy tools that enable you to?accurately segment content?so that it's relevant to each employee.

Haiilo is also among employee advocacy tools that ensure employees receive real-time alerts of new updates at any time, anywhere.

Key Features

• Publishing Studio to help you choose the content type and curate communications to employees
• Accurate segmentation of employees to ensure they share relevant content they relate to
• Built-in content creation tool to create articles in minutes
• Employee News App to disseminate the latest company news and alerts at any time
• Advocacy amplifier to ensure employees easily share your messages and become your biggest brand advocates
• Internal content hub for employees to easily find the content they can share
• Ability to gamify the experience, keep employees engaged, and help them hone social media strategies
• AI recommended insights and notifications when there's a drop or spike in performance
• As expected from top employee advocacy tools, Haiilo offers in-depth reports on engagement, internal communication performance, employee performance, etc.

Pros

• Automation features
• Ability to customize the employee advocacy platform
• Enterprise package offers for teams that want to scale
• Integrates with most social media and employee communication channels

Cons

• You have to invite team members manually, which can be challenging for large teams.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Customized depending on needs.

Pro Tip: The news feed on Haiilo makes it easy for employees to find content, bookmark it, and leave comments. Asking them to leave comments can be a good way to avoid sharing duplicate content.

2.?Hootsuite Amplify

What makes Hootsuite Amplify stand out as one of the most effective employee advocacy tools is its analytics.

With the in-depth reports it offers, you can tell which posts perform well and which employees drive engagement.

Best of all?

It's a great add-on if you already use Hootsuite as a?social media management tool?since it makes training and onboarding employees easier.

Want to know what else makes this one of the top employee advocacy tools? Find out below.

Key Features

• Library of curated content employees can easily access and share
• Ability to remind employees to share relevant content
• Integrates easily with LinkedIn, Twitter, and Facebook
• Detailed analytics on channels and employee posts
• Ability to set topics for content type appropriate for different employees
• Enables employee advocates to recommend content to admins

Pros

• Robust brand advocacy management solution
• Effective and intuitive mobile app
• Easy planning and tracking of posts

Cons

• This is one of the employee advocacy tools that has a cluttered interface that is not easy to navigate.

Usability

• Moderately easy to use

Tool Level

• Intermediate

Pricing

• Contact the team for a demo and pricing details

Pro Tip: Leverage the free resources, webinars, and academy to learn more about the platform and its proper use.

3.?EveryoneSocial

What makes EveryoneSocial stand out among employee advocacy tools is its focus on engagement.

As one of the popular employee advocacy tools, it collects employee data and then enables you to modify the interface so that employees can?stay engaged with numerous incentives.

What's more?

Their extensive analytics tools can help you track which employees drive?social media traffic?and engagement.

Let’s see what else makes this tool qualify as one of the best employee advocacy tools.

Key Features

• Powerful tools to help you curate, review, and approve content for employees
• One-click sharing to help employees share content on social media platforms with ease
• Tools for organizing employees and delegating responsibilities
• Gamification features and leaderboards to reward or rank employees
• Blacklisting or controlling content shared by employees to avoid inappropriate messages
• Integrations with Microsoft Teams, Slack, Salesforce, Google Analytics, Chrome, etc.

Pros

• Automated content curation and collection
• Detailed reports

Cons

• Searching for older posts or specific content that isn't recent can be a hassle.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Starter:?Free
• Teams:?$24 per month
• Enterprise:?Contact sales

Pro Tip: Leverage their HR tool to get employees to share job opportunities. The hiring manager can then easily find potential candidates who come through as personal referrals.

4.?Firstup

If you are looking for employee advocacy tools that allow employees to share company content on their personal social media channels, Firstup is a great choice.

Born out of the merger of two popular employee advocacy tools —SocialChorus and Dynamic Signal—Firstup is one of the most comprehensive employee advocacy tools.

Like other top employee advocacy tools, Firstup has a suite of features that makes it easy to create valuable content and publish it. Additionally, you can use the tool to streamline internal communication and reach out to former employees to expand the pool of brand advocates.

Check out the key features of Firstup to decide if it is one of the suitable employee advocacy tools for your business.

Key Features

• Firstup Studio offers a unified place for planning, creating, and publishing content
• Firstup orchestration engine helps give relevant content to every worker
• Social media integration enables easy sharing of content and stories that showcase company values
• Captures analytics on what type of content employees are engaging with
• Smart inbox to share content with employees including company news, updates, and reminders
• Update former employees, interns, and campus ambassadors on company news and benefits to expand the pool of advocates.

Pros

• Social network integration streamlines content sharing
• Drag-and-drop content builder
• Analytics dashboard to track content engagement
• Good customer service

Cons

• Employees cannot leave reviews on popular review sites.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Contact the company for pricing details

Pro Tip: Run polls to find out what type of content employees want to share and measure employee sentiment.

5.?DSMN8

DSMN8 is one of the finest employee advocacy tools and it can effectively turn your employees into in-house influencers for your brand.

Just the way you can?improve your content strategy?with influencers, the platform makes it possible for your employees to?generate massive engagement?for the brand and maximize its reach.

Key Features

• Author by DSMN8 makes it easy to crowdsource content from employees, review, and publish it
• Internal communications solution that makes it easy to engage employees, segment, and notify them
• Lens to streamline the production of photo and video content submissions from employees
• Employee recognition and rewards for participation and outstanding performance
• Employer branding software to showcase company culture, influence top talent, and amplify opportunities
• AI-assisted distribution to avoid duplicating content across social media networks
• Integrates with Slack, Salesforce, Marketo, Google Workspace, Adobe Analytics, etc.

Pros

• Content customization options
• Advanced reports
• Automated workflows

Cons

• Most users complain of the inability to see a preview of posts before they get published.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• 30-day free trial
• Self-Service:?$599 per month
• Enterprise:?Chat with the team for pricing

Pro Tip: DSMN8 has a number of free tools you can use to calculate ROI and compare yourself to competitors. These include the ROI Calculator, Reach Calculator, and Engagement Analysis tools.

6.?Sociabble

Sociabble stands out among employee advocacy tools because it offers solutions for advocacy,?helps with internal communications, and drives employee engagement.

Additionally, it’s among those employee advocacy tools that allow you to get content from numerous online sources and curate it into relevant or personalized messages for employees.

Key Features

• Internal communication solutions to help you reach employees on numerous social media channels
• Curate content from listening tools and third-party sources
• Engage employees with gamification, challenges, quizzes, polls, badges, etc.
• Track website traffic and lead generation from employee activity
• Manage, scale, and track social selling success
• Amplify employer brand content and optimize recruitment opportunities on social media

Pros

• Ability to filter content
• Numerous customization options
• Mobile app available

Cons

• The inability to customize the gamification function.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Contact sales

Pro Tip: Leverage Sociable’s gamification features to encourage employees to participate in CSR activities and talk about company initiatives.

7.?Connectteam

Connectteam is one of the smart employee advocacy tools out there that helps companies increase brand awareness and drive traffic to their website. The platform enables employees to share content on social media and provides them with tools to customize their sharing experience.

As one of the popular employee advocacy tools, Connecteam’s suite of features makes it easy for companies to communicate and engage with their employees.

What’s more, the platform is very user-friendly, and that acts as an incentive for employees to get started sharing content.

Let’s see what else makes this one of the best employee advocacy tools.

Key Features

• Set advocacy goals and send company updates on achieving KPIs
• Knowledge base, training resources, and handbooks give employees the information they need to share content
• One-on-one, group, and company-wide communication feature
• Rewards and recognition features to motivate employees
• Gamification to add a fun element to the employee advocacy programs
• Track employee engagement with content

Pros

• Comprehensive employee advocacy tools
• Streamlined knowledge sharing
• Desktop, mobile, and kiosk access

Cons

• Free plan limits users to 50.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Free:?Up to 50 users
• Basic:?$39 per month
• Advanced:?$79 per month
• Expert:?$159 per month

Pro Tip: Reward your employees for reaching advocacy goals with tokens that they can exchange for gift cards from popular vendors.

8.?Ambassify

Ambassify is one of the employee advocacy tools that take a holistic approach to streamline brand advocacy.

What makes it stand out among employee advocacy tools is the fact that it facilitates a feedback loop that helps companies fine-tune their communication strategy.

This means, that you can give suggestions for content that you want employees to share and even A/B test your content campaigns.

It’s time to check out its features, pros, cons, and pricing.

Key Features

• Community Portal to build a community of advocates
• Streamlined view of the leaderboard, campaigns, and the feed that displays posts created by the community
• Over 20 campaign templates make it easy to create and publish social media posts
• Polls, feedback, and surveys help identify the best brand advocates and solicit content suggestions
• Test multiple content formats to see which one advocates think is the most effective

Pros

• Post scheduling feature
• Built-in platform to share videos on to social media channels
• Reward system to motivate advocates
• Rich analytics

Cons

• No free trial and relatively expensive paid plans.

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Essential:?$800 per month
• Premium:?$1200 per month
• Enterprise:?Contact the company for pricing details

Pro Tip: Leverage the custom fields to segment and pick the strongest employee advocates.

9.?SocialPubli

SocialPubli is the platform you need to leverage your employees, influencers, and partners to improve your brand visibility.

What makes this one of the best employee advocacy tools is the gamification system it offers. With this, you can motivate your employees to share company news to target audience.

That’s not all. It has features that allow you to view and approve content before it is posted, giving you complete control over the posts.

As always, it’s important to check out the features before investing in employee advocacy tools such as SocialPubli Advocacy.

Let’s get started.

Key Features

• Content moderation panel to view and approve posts
• Control over the timing of posts
• Real-time view of the distribution of content across social media accounts and social metrics
• Reward system to incentivize employees
• Ability to create teams of employees for brand advocacy campaigns

Pros

• Real-time view of social metrics
• Ranking and reward system
• Campaign manager to pre-approve content

Cons

• No free trial

Usability

• Easy to use

Tool Level

• Beginner

Pricing

• Contact the company for pricing details

Pro Tip: Measure the reach, likes, comments, and shares for each of your brand advocate’s posts.

10.?PostBeyond

If you’re looking to keep it simple when it comes to employee advocacy, PostBeyond is a good choice.

As one of the simple yet effective employee advocacy tools in the market, it helps companies increase their reach and engagement on social media.

A ready-made content library of company-approved content removes the hassles of finding content for employees to share.

This is one of the best employee advocacy tools companies can use to amplify their social media reach, improve their digital footprint, and better engage their employees.

Continue reading this article at?Attrock.com