7 Email Cadence Best Practices for Better Email Marketing Campaigns

By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.

The success of an email campaign can hinge upon the effectiveness of its cadence. If you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts.

Here are some best practices to employ to ensure your next campaign’s email cadence is the best it can be.

1. Understand your goals.
2. Try to understand each customer’s mindset.
3. Personalize when you can.
4. Don’t be too shy.
5. Don’t be too aggressive.
6. Hone in on the right frequency for your business.
7. Give your subscribers autonomy.

Your main priority should always be your prospects and customers’ interests.