7 Effective Marketing Ideas for Staffing and Recruitment Agencies

Marketing for staffing and recruiting agencies is crucial and entirely dependent on current trends in the hiring market. These agencies need to know the latest and most effective ideas for success in the industry when matching candidates and client companies.

To know where they need to go, many staffing and recruitment agencies start by examining the challenges they’ve faced in the past. In recent years, it’s been difficult to find qualified hires to present to clients for both experienced and entry-level roles. Plus, changing priorities for job seekers has altered the way client companies search for candidates, thus shifting how agencies find potential applicants as well.

However, these problems can be tackled with an effective plan. Marketing for staffing agencies relies heavily on keeping up to date with the times—read our top seven ideas for how staffing and recruiting agencies can optimize their marketing of client companies and candidates.

1. Leverage Employer Branding

When a company is hiring, its reputation is essential to attract and retain the best possible talent. So, make sure to leverage the employer’s branding to draw in applicants. It’s important to potential new employees—over three-quarters of people looking for a job research the brand and reputation of a company before they apply.

Also, look to employees at the company when it comes to finding new talent. At a good company,?employees are the greatest possible advocates, and you can use that positive brand association to find the next amazing employees for them.

2. Automate Your Recruitment Processes

Isn’t it so much easier to have your bills set to auto-pay? It’s the same with recruiting job applicants—streamline the process with the magic of technology! Using automation in hiring can significantly reduce the time and money spent on the process.

Popular applicant tracking software programs like BambooHR, SmartRecruiters, Workday, Submittable, and Greenhouse are available for you to make your life, and finding good candidates, even easier.

3. Highlight Candidates’ Soft Skills

While it’s important that candidates have the specific abilities needed to do their job correctly, they have also spent their careers developing other professional skills that are a bit harder to identify. These are soft skills, and they include abilities like collaboration, communication, and problem-solving.

It’s estimated that 66% of all new jobs will mainly rely on soft skills and that the?demand for soft skills will continue to rise over the next decade1. Make sure you prioritize finding candidates with?all?the right skills for the job as you search.

Start?improving your staffing and recruitment marketing strategy today - click here to learn more!