7 Discoveries You're Going to Make About Your Employees in a Post-Corona World
Marcus Sheridan
One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller
A few days ago I was speaking with Jaime, who runs my speaking company and has been with me for about three years during a time of tremendous growth for our business. She simply said:
“All of our speaking gigs have been postponed. We’re not looking at any revenue for the next three months or so. It only makes sense that you consider cutting my hours.”
Think about that for a second—a salaried employee comes to you during difficult times and has the foresight to essentially say, “Put the company needs over my needs right now.”
That’s what makes Jaime special, and that’s also why she’ll always have a place in my company.
During difficult, unsure times like we’re in right now, if you’re an employer or business leader, there is no doubt you’re getting ready to learn a whole lot about your team.
That’s the beauty of the refiner’s fire.
It tells us more about our team than all the tests, interviews, and company outings an organization could ever do—combined.
And personally, having gone through a recession with about 20 employees in 2009, and now going through another with about 150 employees today, this is a subject that I find myself thinking about literally every hour of the day.
So in this post, I’d like to briefly describe a few of the things you’re getting ready to learn about your team and employees in the coming weeks. Without question, the view you have of your employees (and culture) is about to dramatically evolve. Here goes:
7 Discoveries You’re About to Make About Your Employees in a Post Coronavirus World:
1. Who is, and is not, self-disciplined:
Right now, everyone is sacrificing, balancing, and trying to manage this change. Many are working from home for the first time. Despite this, certain employees will get their work done. Others will not. And what’s the biggest determining factor?
Self-discipline.
2. Who does, and who does not, see the big picture.
Seeing the big picture means the individual has the ability to not just be caught up in this particular moment, but see today for what it is, tomorrow for what it could be, and the next year for what it will be. It’s during times like now that it’s critical to keep everyone’s eye on the long term vision, otherwise, if you’re just going day by day and looking at everything that is “going wrong” in the world, the picture can certainly come across as very bleak.
3. Who is, and is not, steady under pressure:
Many of you have already seen this manifest itself in your organization. Some employees have stunned you with their ability to take charge, lean in, and do what needs to get done—despite the circumstances. Others have been just the opposite. Instead of being firm and steadfast, they’ve been emotionally up and down, therefore affecting everyone around them, and introducing doubt and worry to the team in the process.
4. Who is, and is not, and innovator and problem solver:
This may be the most exciting part of post-corona—the innovation that will spring up as a result of everything that is happening. For example, with my team at IMPACT, we’ve already had multiple employees step up so as to plan a new consulting service that will help companies go virtual in every area (events, sales, etc.). Because we’ve been doing this for years at IMPACT, certain members of our team immediately started to design these services, without even being asked.
5. Who is, and is not, self-aware:
Jaime, who was mentioned at the beginning of this article, was the essence of self-aware in suggesting a possible hour/pay reduction. Instead of getting completely caught up in the emotions of losing income right now, she was also able to look at the health of the company, projections for the coming months, etc.—arriving at a logical conclusion despite the clear potential inconvenience. For me personally, this type of self-awareness is the type of thing that makes we want to fight even harder to NOT have to follow her suggestion.
6. Who is, and is not, a true leader:
Leaders come in many forms. And as the saying goes, “With great power comes great responsibility.”
At my swimming pool company, because we learned so many brutal lessons in 2008, my business partner Jason (and CEO of River Pools) stopped taking salary two weeks ago, the moment he realized the economy was going to be in trouble.
This is what makes him not only the greatest business partner I could ever ask for, but also respected and loved by his fellow employees (even though he’s not the type to brag about his sacrifices.)
7. Who does, and does not, have their heart and soul in the company:
“Whatever it takes.”
That’s the attitude of those employees right now that realize there is something bigger going on here than just their individual needs. And because of this mindset, and their extreme belief in the company and its mission, they’re willing to put it all out there during such difficult times.
I remember back to the last crash, when I couldn’t afford to pay my employees to come in to the office, a few of them came in anyway—kept working—despite the fact that there wasn’t any paycheck coming in.
I’ll never, ever forget what those employees did during that time.
So there are 7 things you’re sure to learn about your employees and team in the coming weeks and months. I’d also note here that everyone, despite how “good” they are, will likely experience ups and downs throughout this journey. So just be careful not to judge anyone too harshly, especially in the beginning. This is a tough time for everyone, and many that are struggling today may be your greatest leader tomorrow.
Your Turn:
What would you add to the list?
What have you already learned about your team(or yourself) in this process?
A very clinical approach to a very human problem. Yes - this period of time will help you dissect who has their "heart and soul in the company." Unfortunately, at this time, you should have your heart and soul vested in your employees. This is when employees need the most support from their employers and managers. Marcus, employees are PEOPLE - not tools. Their loved ones are dying right now. Odds are that you will lose a lot of employees before the pandemic is over, based on this attitude (employees serve a function, and only a function). Employees need something called empathy right now - not a calculated diatribe or an industrial cattle prod. Add some empathy to your list... Good luck!
Product Solution Specialist, Cross Border
4 年Great article. Cannot add anything to it but one suggestion is to follow this up with another article that address what to do once you've learned all this about your employees. For example, what did you do differently after 2008 after learning about your people then?
Pulumi|Open Source Community Growth|APAC Launch & Expansion
4 年Antoine Le Tard
Freelance Video Editor Corporate, Film Festival, etc,. Also hunting for gigs and old edit gear.
4 年Where is the employee perspective of the employer? Perhaps one learns about their employer in times like this is; do they plan on layoffs, or if they want you to work 7 days a week, with layoffs looming, are they giving hazard pay, are they making extra accomodations for those working the long hours or are they going to cut their pay in the end. In the biotech industry this will be interesting because a bunch of start ups are getting a LOT of attention and income from their new product lines and are looking to take your best people away. Can you afford that?
Blockchain Your Future Into Existence
4 年Marcus Sheridan in your opinion based on your article will we see more people experiencing homelessness and stronger companies after this, or will we have less people experiencing homelessness and stronger companies? What would be the result of a company that doesn’t come out stronger based on these 7? How can companies put in place a way to develop all and expect a Key Point Indicator now? Some people need a clear objection of what their job is and some people just know that they can do what’s needed to move the needle on the profit line. How do we encourage that and make sure we are all getting the needs met?