7 crucial things you must do before spending money on digital ads
Too much abuse, fraud, and deception in the digital advertising industry, I think we are living in the Wild West a few times. It is, in fact, a lawless and confusing country. There are thousands of beginners and highly desirable marketing companies who desperately mislead clients to mislead the digital advertising schemes and questionable advertising tech to mislead.
That's because there is a great business for digital advertising agencies. They usually take 20% of your advertising budget and claim what is their "skill" and worth a target in all these works. Really? You have passed the Google AdWords words exam! Good for you! Now an algorithm is all working!
Anyway. Siblings today. But we're gonna have a collection of garbage examples: where the website ads to sign up for the website crash insurance; Cosmetic ads led to the price products in the wrong currency; One language has led to a page in another, advertisements that lead to "current out of stock" products, and most of all, never go anywhere, because the website is very slow.
If you do not lay the foundation, your ad score is low. That means you waste time and money!
Laying the foundation
Lots of things should be completed before spending your first dollar on advertising, but here is a comprehensive list of tasks to be seven absolute. It is comprehensive in how, but if you do not have those seven tasks, every penny you spend on advertising is basically ruined. (You wondered why Google and Facebook's stock is growing and growing and growing ...)
1. Make your website faster
That is if it is not already 10 years old and should be rebuilt from scratch. Speed SEO ranking and user experience is not just key, it is also an ad score item. If your page does not come fast after someone click on an ad, you can place the money on a click. No one loading page will stand for more than 5 seconds.
2. Make Your Website Mobile Friendly
Why Google first has a reason for putting the mobile. Mobile devices are on the move, on the road, on the road, as we eat content today. A website will need to work fast and fluently, with focus and usability on the right-hand mobile. Most dollars are wasting ads for pages you do not see on mobile.
3. Improve UX
Whether your website is fast and mobile, it does not provide a better user experience. Many forms, too hard to fill, too much or too little content, confusing options or options, ridiculous complicated checkout procedures, etc. Trust me and trust me, even big brands get plenty of examples which get it wrong.
Bad UX / UI design and customers can be interrupted by the willingness to continue whatever they are doing on your site. You have spent the customer lure money into your store, but they are leaving long before they reach the checkout. Wasted money on digital advertising.
4. Content, Content, Content
No matter what the industry is, the content is king. If your website does not convince, it's good graphics and information-posting inspiring videos ... there are no swaps. Again, every dollar ad click on the cost line barriers is ruined.
The way to counter this is really the beginning of the content for the first website, and then it's appropriate for advertising. So you'd be surprised how many companies end up creative advertising when it ends up seeming completely different from the website. Such a disconnect poison and wasting ad dollars is a guarantee.
5. Improve your SEO
New Clients, I always use their SEO score inspection proprietary software tools that they want to advertise. If that score means that product sites do not have the top 25%, less than 75, I send SEO segment.
While the direct connection is not, there is no point in making Google and Facebook richer if you can not even do basic SEO. It may also be cheaper to invest in SEO in which you can completely avoid ads. And that, without a doubt, makes you a good communicator and a good brand.
In a recent example, we transformed a client's 600'000 dollars advertising budget into a 50'000 dollar SEO project, while reducing costs exceeded expectations simultaneously. The unique software product is completely unavailable, and organic search is currently # 1.
6. Build a landing page
We know that all landing pages are important, but very few companies build them. Because either Web section is siled, every web project passes through 50 levels passed, or because they do not understand the concept of a landing page in the first place.
If your ad is linked to your company's homepage, you probably will lose 80% of your advertising cost. Users find their way around the confusing menus or ad text and web content ... you can not make a connection between us again and again as you have wasted your money.
7. Research Competition and Your Key Words
Companies have often come up with new product names and concepts and then encourage them regardless of what is already there. If you just go for advertising without worrying about your product or service name, you may compete against people in completely different and unrelated industries. This will significantly raise the cost of your advertising!
Such an example is the insurance industry. UBI insured the feelings of insurers, but "Universal Primary Income", "Union Bank of India", and 20 more brand names and products with the same brief differences. Click on your ad "Get The Best UBI" Therefore, people may be wasted because of the misunderstanding what you're selling.
There are other factors that you need to consider before you spend money on Google or Facebook ads, but you can list the top seven factors that you can not do without. So, before deciding which one of the digital marketing companies for help with Google AdWords, you know what you can do to save some money. And if you do not tell you about seven points above the agency you are talking, then do not trust them. You need good service.