7 Must have Images For Every Amazon Product Listing

The most important factor in improving your sales rank is setting up the right PRODUCT LISTING IMAGE. A listing that has all the relevant Images of your product for better conversion.

Image 1: The main image

The preview image the customer sees while scrolling through the search results and when they first open the listing.

Though the least exciting image, it is the most regulated image on Amazon. This photo consists of your product and literally nothing else – no background, no props, nor anything that’s not your product.

The guide to creating the main Amazon product photo,

1. Pure White Background. Hex color #ffffff
2. Larger than 1000 pixels in height or in width
3. Product covers more than 85% of the image screen
4. The complete product is visible
5. No added props, text, images or labels
6. Name the file as product_identifier.image_typeProduct_identifier – ASIN, UPC, ISBN, EAN, JANImage_type – jpeg, png

Example:

Image 2 & Image 3 – The product details

These images can get close up, show the product quality, emphasize different components, demonstrate texture, or even different angles. These images are to show the complete view of the product.

Images 4 & 5: Infographics

These infographics include the highest selling points of the product. The infographic can include, Product dimensions, features, compare products, certifications, accessories, usage instructions, etc.

Having simplified highlights in this visual format is more likely to capture attention than the long bullets and description. You still need the more extensive information, but the infographics bait the customer to read more.

Image 6 & 7: The Lifestyle Pictures

Lifestyle photos put the product into the hands of your customers. Seeing realistic situations of the product in use, makes the consumer think psychologically, “I would want to use that. I do what that person is doing, so I just need the product.”

Finally, there are some standards that apply to all Amazon photos. For example, the color mode, file name, and pixel minimum in the Main Photograph are required for all photos. Other standards of note include:

• No offensive images
• Always fill at least 85% of the frame
• Must be relevant to the product
• Must be high-quality and realistic