7 Creative Ways to Track Adwords Conversions as a Retail Business

"Managing an AdWords account for a retail business can be tricky. When your boss wants to know the ROI of your AdWords account, the last thing you want to start spitting back is the impressive click-through rate of your ads. What he or she really wants to know is how much business these ads are actually generating.

Tracking any retail sale from beginning to end proves to be much more difficult when it starts online. So much happens after that initial ad click! But with some careful planning and strategic account setup, you can really start to paint a much clearer picture of how clicks are translating into actual qualified leads.

Not all conversions should be treated equal. The key to getting a more accurate understanding of your AdWords ROI is to assign values to each conversion type. A store visit will always be way more valuable for your business than someone who subscribes to your blog; therefore, they shouldn’t each be assigned a conversion value of “1.”

When setting up the conversions in your account, make sure to assign a number to each that indicates the value of that lead, in dollars, for your business. This will allow you to focus less on how many conversions you are getting and more on the overall value of these conversions.

Next, plan out how you want to measure conversions. Whether you’re starting from scratch or looking to optimize your current account, check out these seven creative ways to track conversions for any retail business:"

Visit to learn our 7 tactics for tracking retail sales from Google Adwords.

AUTHOR LYNELLE SCHMIDT

Lynelle Schmidt is a digital marketing professional based in Boston, MA who has an eye for design and passion for analytics. Lynelle has experience managing digital campaigns for one of the top jewelers in New England and has worked on eCommerce and B2B projects throughout her career. She believes in a data-driven approach to marketing where testing and continual optimization drive informed decisions.