7 Copywriting Secrets for Doubling Your Sales

Today's article is going to be a very simple and small copywriting MBA for you.

I will help you to take your copywriting skills to the next level with this short podcast.

Whenever you are doing copywriting, you need to keep a few things in mind.

The first thing is the benefit of your product. Always remember that the product’s benefit is not the same as the product’s feature.

For example, if I talk about water purifiers; the feature of a water purifier is that it purifies the water. 

But the benefit of the water purifier is that it provides your family with a healthy life. 

Always remember that your end customer will always get attracted towards the benefit of the product.

If you have ever seen the ad of a water purifier on television, the depiction of the ad is in such a way that there is a child in the house, and they are drinking healthy water to be safe. 

The same goes for the ads for brands like Lifebuoy & stuff. They will portray the ad in the form of a story that shows that every member of the family will remain safe or something like that.

So you need to highlight the benefit first. You can tell people about the features of your product somewhere at the bottom of your copy.

But, the initial attention-grabbing factor has to be a benefit. Tell exactly how your customer is going to get benefited at the end.

Let’s understand it with the example of MarketPresso’s launch.

MarketPresso is software that is used to create a Marketplace. But who cares about a Marketplace?

Our positioning in the headline was that it will help you generate more revenue because everybody cares about generating more revenue.

The benefit is what they want and not what you want to sell to them.

The feature of our product was that it will create a Marketplace, but the benefit of it is that it will generate more revenue. 

So I will highlight more revenue rather than highlighting its features because people don't care about it.

If I am having a phone in my hand, I won’t care if the phone has a Lithium battery or an LED screen.

I will only care about the quality of pictures that I can click on with its camera. And this is one important thing that Apple shows in their ads.

Number one and the most important thing is your benefit.

The more beautifully you will be able to convey your benefit in the headline of your page, that is where you will nail your sales page.

Number 2, highlight the features of your product somewhere at the bottom of your sales page. 

People make buying decisions emotionally, but then to back it up, they need logic.

Once you have shown them the benefit, then it's time to show the features as well. 

Number 3, you have to kill their objections because after coming to this point they will start having objections, and fears in their mind. 

To overcome their objections, you need to do homework. The homework is that before you start writing your copy, take a pen and paper and start thinking from your customer’s perspective about what all kinds of objections can come into the mind of my ideal customer.

After that, play smart to kill those objections. 

Let's take an example of our software. Our software is a cloud-based software. But an objection can arise in my customer’s mind if this software is for Android or Mac.

Because the demo of the software has been shown on my laptop which is a Mac.

I will lose the sale if I don’t mention that if it is software for Android or Mac or both.

So you need to think about what objection can occur in your customer’s mind.

If I talk about my Facebook ads course. If an objection comes where people say that they are not from the technical background, so in that case, I need to mention on my page that I also come from a B.Sc. physics honors background, and even I don't come from a technical background.

By mentioning that on my sales page my potential customer will immediately understand that coming from a technical background is not mandatory.

Number 4 is generating proofs. Now if your product is new in the market you won't have any proof. 

But, if your product has already been rolled out in the market a while ago, then try to add as many proofs and testimonials on your sales page as possible.

But, if your product is new in the market, then you have to incorporate the case studies of a similar product.

Let’s suppose I have a product of video marketing, but I don’t have any case studies with me. In that case, I will go to as many blogs on video marketing as possible. There are good blogs available on the internet such as Animoto.

I will capture the screenshots of the stats of video marketing from those authority blogs. For eg: Animoto says, “Video can do XYZ for your business”. Or, Neil Patel says, “Video is capable of giving you XYZ results”.

So, I am using their credibility, their old proofs, and their case studies and then positioning my product as the solution for the problem.

And one more very important thing for your sales page, always and always have one single hook.

Even if your product is solving 10 types of problems, just focus on positioning your product as a solution to one problem on your sales page.

If you show that your product can solve all 10 types of problems on one sales page, you will be facing a very tough time.

When you are writing your hook, just talk about one main problem in it. You can put other things in your feature section.

On your means sales page, just highlight one biggest problem that your product is solving. And you come up with the solution for that particular problem. 

Do these 5 things on your sales page first and after that come up with a good pricing table. 

Do the value stacking over there.

Value stacking is writing all the features of your product in a list format so that it appears that you are providing a lot of things to the customer in exchange for the price they have to pay.

Elaborate all the bonuses within the pricing table itself so that it creates an impact on your customer’s minds that they are getting something extra at the same price.

Now there can be 2 pricing tables on your sales page. Put a good price on one pricing table. And put it at a no-brainer price on the other pricing table.

For example, on one pricing table, I am giving you 50 things for $25. And in the other pricing table, I am giving you 100 things for $27.

If you will only e give one pricing table, then your customer will think that he is getting only 100 things for $27 because he won't have anything to compare with.

Your customer will judge if 100 things for $27 is a valid price point or not.

But if you have 2 pricing tables on one sales page, then it will become easier for him to validate the price point of $27 for 100 things in comparison to $25 for 50 things.

And when the customer will compare two pricing tables, the price point of $27 will come out to be a no-brainer.

So, these are some quick hacks that you can use on your sales page to bring desired results.

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