7 Content-led SEO content frameworks

Making sense of the numbers at times is by diving into the deep end with both feet.

How will you know these SEO Stats work unless you test them in your start-up?

• .?61%?of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.
• The average first-page result on Google consists of?1,447 words.
• Leads from search engines have a?14.6%?close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

The point am trying to make; is to build your SaaS startup sustainably, SEO is not an option

SEO for Start-ups.

“My number one tip for other startups is to start your SEO with a well-defined strategy. Think about why SEO matters for your business. If you know what your website needs to do for you, you’ll know where to begin.” - Shaner Claire of ZooWho

As Dwight Eisenhower said; ' Plans are worthless, but planning is everything,' every start-up should have an SEO strategy. It can change as the company grows, but it's pivotal to the long-term growth of the start-up.

Resource; SEO Marketing

Content-led SEO

I recently completed a course; Content-led SEO by Brian Dean from SEMrush Academy.

However, if you have been following me, my SEO learnings have come from Brian Dean's blog Backlinko and hands-on SEO writing for more than 4 years now.

Now,

Content-led SEO focuses on creating content that appeals to linkreators who in turn link your content giving your website a higher authority and credibility to rank on the first page of Google.

There is a formula on how to do it in the course. In today's newsletter am going to cover three important sub-topics to get anyone started.

1. Finding Linkreators

• Search for a broad informational keyword and list the top 20 websites that rank on Google
• Type ' Best of posts' to get curated websites that link curated lists; [ Keyword ] blogs to follow
• Use a tool like SEMrush Backlinks Analytics, to find who links to the list you just found. You can it manually as well.

2. Power Pages

This is content engineered to rank on the first page of Google and stay there based on relevance and value. To be able to deliver power pages, your content needs to pick linkreators' interests, based on proven topics and must be built with a content framework.

3. The Seven Content-Frameworks

• The Trademark Technique
• The Go-to Guidebook
• Expanded List-post
• AwardBait
• The Industry Study
• Crowdsourced Manual
• The Detailed Checklist

Podcast Insights

• SEO helps nurture leads considering most SaaS companies have a longer sales cycle.
• Reverse engineer the content on the 1st of Google and make it better
• Link building tip - Write up-to date industry study offering stats

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Happy Monday

Learn and Grow

Okerosi Davis