7 Common Ways Business Websites Cost Their Owners Money

Most business owners get a website to attract clients, right? But what many don’t realize is that their website is often costing them money instead of making them money.

So, to help you know if your website is making or breaking your business, I’ve put together a helpful list you can use to check.

The list has the 7 common ways websites suck money and keep business owners, like you, from getting their fair share of internet traffic.

These website money suckers are easy to check because they are content performance based (there are no complicated tech issues to look into).

Website Money Sucker #1:

Unclear Content

When visitors arrive at your website, they’re looking for the 3 “W’s.” What, Why, and Where…

• ??What your company does
• ??Why your product or solution fits their needs
• ??Where to find downloads or other information

Clarity is key when it comes to keeping visitors you attract to your site. Because that’s the goal. You want people to stick around and get to know you.

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Website Money Sucker #2:

Lack of Customer Focus

People visit your site to find answers to their biggest problems.

And if your site doesn’t solve those problems by offering the solution, product, or service they’re looking for quickly, they’ll keep searching. Which means they could run straight to your competition.

To check this, you need to ask yourself these simple questions:

• ??Does the content leave my visitor asking, “What’s in it for me”?
• ??Does the content clearly explain the benefits my customers are looking for?
• ??Would I buy my product based on the written content on my site?

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Website Money Sucker #3:

Insufficient Relevant and Relatable Copy

If there’s not enough information for visitors to understand what your business does or how it can solve their specific need, they’ll quickly leave your website.

But by providing your visitors with plenty of information about your company, the perfect solution to their problems, and how your products can solve their need, you give them what most other businesses don’t…

Peace of Mind.

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Website Money Sucker #4:

Uninviting

Your website is like a 24/7 storefront on the internet. So, it needs to have its “doors” open and the cash register turned on at all times. But if your copy doesn’t engage your visitor by inviting them to do something, then it’s costing you serious money.

But even if you’re not selling anything, you need to offer the visitor something to “remember” you by.

So, before they leave, invite them to stay in touch with a newsletter or free report.

Then you get their email address, which means you can contact them. And they get to know more about your business through your regular informative content.

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Website Money Sucker #5:

Lack of Conversion

When a visitor is interested enough to buy your product or service, you need to show them exactly what to do next.

Your CTA (Call to Action) must be clearly visible.

You may think it’s obvious, and it will be because you know your business and you do it every day. But to a new visitor who isn’t familiar with the way your site is set up, it can be a real challenge.

So, remove that challenge and make your CTA obvious and they’ll never miss it.

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Website Money Sucker #6:

Missing or Unclear Links

Links are an essential part of your web page. Their purpose is to lead visitors straight to important information such as downloads for PDF’s and videos.

But if these links are missing or unclear, your visitor will get frustrated and leave. All because they couldn’t get the information they came for.

So, make sure you use links that are blue and underlined.

And give clear directions showing them a specific thing to do.

Instead of saying “Click Here” which could be about anything…

Say, “Download Your Free Guide Now” which is way more specific and helpful.

Website Money Sucker #7:

Fonts Not Reader Friendly

You never want your design to get in the way of conveying a clear message to your visitor.

And having too many font styles or overdesigning the site can be distracting, and even hard to read to your visitors.

These simple steps will help keep your visitor engaged with your website:

• Use no more than two or three font styles on your site
• ?Use uppercase and bold fonts sparingly
• Use a white background and black font for easy reading (White font on a dark background is super hard to read.)

Make it simple for your visitors so they can enjoy their experience while easily finding what they’re looking for.

Now, you can probably take the quick tips from this article and look at your website yourself…

Or you can have a copy pro like me come in and do a professional website audit.

Not only do I do a website audit, but I’ll actually tell you how you can fix what I find as well.

Then with this comprehensive analysis, you’ll be able to go in and do it yourself.

But if you’re like many business owners, perhaps you don’t have the time. So, I can take it off your hands and do that for you.

Please keep in mind though, I’ve only briefly covered 7 Common Money Suckers in this article.

There are more than a dozen other ways your website could be costing you money instead of making you money.

So, to help you know if your website is in good shape…

I’m offering comprehensive site audits to 3 business owners absolutely FREE (valued at $1,000).

Simply message me and I’ll give you all the details to get started.