The 7 Building Blocks of a High-Impact LinkedIn Post
Mark Randall Magsipoc
Helping AEC Pros get more projects by crafting contents that people actually wants to read |AEC Copywriter| Construction Project Manager| Architectural Designer| Book a free Content Audit
After spending 100 hours analyzing posts from top creators on LinkedIn, I noticed something interesting: They follow a proven formula for success.
Hi there. Its Mark Again.
Top creators grab attention, keep readers hooked, and encourage engagement by using strong hooks, valuable tips, and a clear call to action.
The cool part? We can take this pattern and apply it to our AEC content!
By reverse engineering those strategies to fit our own we can apply those patterns to our AEC contents.
Whether you’re sharing design ideas, construction insights, or project updates, we can follow these same patterns to get more people reading, commenting, and engaging with your content.?
It’s not about copying others it’s about learning what works and making it your own.
Want to see how it’s done? Let’s break it down.
Hook: The First Line That Stops the Scroll
Think of your first sentence like the entrance of a well-designed building. If it’s boring, cluttered, or uninviting people walk right past.
A strong hook grabs attention right off the bat, and it can take different forms depending on the vibe you're going for. Here are some options to consider:
A strong hook can be:
A so-so piece of content with a strong hook is more likely to perform well than an amazing piece with a weak hook.
The hook grabs attention first, and without it, people won’t read further, no matter how great the content is. A strong hook makes all the difference.
The first thing they see should make them stop, look, and think, "I want to know more."
If your first sentence doesn’t hook them, they won’t read the rest.
A good hook can make all the difference.
Here are 9 types of hooks you can use to make your content stand out and keep people reading!
Agitate: Make them feel the problem
Once you have their attention with a hook, you need to make them care.
You want them to think, “Yeah, that’s exactly what I’m going through!”
This is where you show them the struggle. Describe it in a way that feels real, like it’s happening right now.
This is where you paint the pain.
Describe the struggle in a way that makes people nod along, thinking, “Yep, that’s me.”
Example:
“You put effort into your posts. You share valuable insights. But instead of engagement, all you get is silence. No likes. No comments. No leads. Why?”
You’re working hard, but it feels like no one’s noticing. That’s tough.
When people feel like you understand them, they’ll be more invested in what you have to say next.
They want to know why it’s happening, and more importantly, how to fix it.
So, keep them engaged by making them feel like you’re on their side. Once they’re nodding along, thinking “Yep, that’s exactly what’s happening to me,” they’ll be excited to hear the solution you have to offer.
Rehook: Keep Them Reading
This is where most posts lose people, they go straight into solutions too soon.
Instead, re-hook them with curiosity.
They get right to the “fix” before the reader is fully invested.
But that’s not the best way to keep someone reading. Instead, you need to re-hook them with something that sparks their curiosity.
Here's an example:
“The problem isn’t LinkedIn. It’s how you structure your posts. And fixing it is simpler than you think.”
By creating intrigue and momentum they feel the need to keep reading to find out how to fix it.
Rehook does two things:
First, it challenges what they might have believed.
In the example. people think the problem is LinkedIn itself, but you’re telling them it’s something else.
This gets their mind spinning “Wait, what’s wrong with how I’m posting?”
Second, it hints at a simple solution.
People are curious to know how something so easy could fix their problem.
By using curiosity to pull them in, you create momentum.
They’ll keep reading, eager to learn how to solve their problem, because you’ve made them want to know more.
You didn’t give everything away right away, and now they’re hooked on what’s coming next!
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Actionable List: Give Practical Solutions
Now it’s time to deliver value.
Your AEC audience are busy.
If they’re spending time reading your post, they need clear, actionable takeaways. They don’t want to waste their time on things that don’t help them.?
The best way to do that? A list format.
Why? Because lists are easy to follow.
They break down your advice into simple steps or points that readers can quickly scan and understand.
By structuring your content this way, you keep readers engaged and make it easier for them to remember and apply your advice.
If you’re reading a post and it’s just one big block of text, it can be overwhelming and hard to remember.
But if it’s a list, your brain can easily absorb the info, and you can remember the key points.
Plus, lists help readers know exactly what to expect and make it feel like they’re getting something concrete.
Quick list like 3 ways to improve LinkedIn posts or 5 tips to better communicate with AEC clients keeps readers engaged and? makes it super easy for them to apply your advice right away.
Use white spaces for easy reading
This is a huge reason why posts flop.
Dense paragraphs = death.
You know those long, big blocks of text? They’re a total turn-off.
Dense paragraphs are a huge reason why posts flop. It’s like trying to read a book without any breaks, it gets really boring, really fast.
Long blocks of text are intimidating.
So, how do you make sure your post stands out instead of getting ignored?.
Break it up:
Example of a post that works vs. one that doesn’t:
?? Most people make their LinkedIn posts difficult to read by writing long paragraphs that feel overwhelming and cluttered. Nobody has time for that, so they scroll right past.
? Most LinkedIn posts fail because they’re hard to read.
When creating post always keep this in mind:
Small changes = big difference in readability.
CTA: Invite Engagement
Never just assume people will engage with your post on their own. You have to ask them to do it!?
Your Call to Action (CTA) should guide your audience on what to do next. Here are a few ways to invite your audience to engage:
Your audience needs permission to engage so make it easy for them.
If you don’t ask them, they might just scroll right past.
But if you tell them what to do next, they’ll feel more comfortable joining in!
Never assume people will engage, ask them to.
Visual Hook: Boost Engagement with Images
People scroll fast, and if your post only has words, it’s easy to miss.
Text alone won’t cut it.
Adding images, infographics, or carousels can double engagement and can double the chances of people stopping and reading what you wrote!
For AEC professionals like us, using visuals is a super smart way to boost our posts.
Here’s how to do it:
Visuals help people connect to what you're saying, and they’re way more likely to stop scrolling and read your post.
So, don’t forget the power of pictures!
A post with both great copy and strong visuals? That’s a winning combo.
Final Thoughts: Build Your LinkedIn Posts Like You’d Build a Project
Creating a great LinkedIn post is like designing a building: Structure matters.
Miss any of these key elements, and your post might collapse before it even gets noticed.
Here's a challenge: Pick one of these 7 elements and apply it to your next post and see how it will improve.
That's all for now. Chao!