7 billion needs

A lot of businesses fail

Because the founders?

Start with a belief in?

What to them is a really?

Great idea that will sell

In the millions

And so they go and invest?

In the making of a?

wonderfully beautiful product?

That they love,??

But nobody needs…

Don’t try to create a need.

You will most likely fail if you do.?

Better to identify a need?

(real or imagined)

And meet it.?

Because with seven billion people

On this planet,

You will never run out of needs

To fulfill.