The 7 Biggest LinkedIn Algorithm Changes in 2024—and What You Need to Know

You ever feel like your LinkedIn posts are suddenly playing hide-and-seek with your followers? One minute you're riding high on a wave of likes, comments, and shares, and the next… crickets. Yep, the algorithm is at it again, my friend. And in 2024, LinkedIn has decided to switch things up—big time. But don’t panic! Let’s talk about these changes and how you can stay ahead of the game (or at least keep your posts from falling into a digital black hole).

Grab a coffee (or tea, no judgment here) and let’s break down the seven biggest algorithm shifts you need to know to keep your LinkedIn engagement alive and kicking.

1. Prioritization of High-Quality Engagement Over Reactions

Ah, the good old days when a “like” was enough to make you feel accomplished. Those days are gone, my friend. Now, LinkedIn wants more from you. They’ve decided that shallow engagements like quick likes and “claps” don’t cut it anymore. Nope, it’s all about deep, meaningful conversations—think comments, shares, and actual discussions.

2. Slow Post Distribution to Avoid Spam

So you post something brilliant at 9 AM and by 9:05 you’re checking your phone for those juicy likes… but nothing. That’s because LinkedIn’s slowing down the pace to filter out spammy content. They’re deliberately rolling out your posts over time to see if they stick.

3. Niche-Specific Content is the New King

Gone are the days of throwing spaghetti at the wall and hoping something sticks. Now, LinkedIn’s algorithm is actively promoting content that sticks to a specific niche. The more relevant your post is to your field, the better. General posts? Meh, they’re taking a backseat.

4. Longer Form Content Gets More Love

Here’s the deal—LinkedIn is tired of your bite-sized, snackable content. They want a full meal. In 2024, longer posts that offer value are getting more visibility. Short posts may have worked last year, but now it’s about diving deeper.

Humorous Take: Look, I get it, writing long posts feels like writing a mini-novel. But think of it this way: if you’re going to put in the effort, you might as well make it worth reading, right? You don’t want to serve your audience a three-bite appetizer when they’re expecting a five-course meal.

Solution: Craft posts that dig deep into a topic. Share insights, experiences, or lessons learned. Think of it as storytelling—everyone loves a good story, just make sure yours has a beginning, middle, and end.

5. The Revival of Old Posts

If you’re noticing an old post suddenly resurfacing, don’t freak out—it’s not LinkedIn playing tricks on you. The algorithm now revives older posts if they keep getting engagement. So if your June post starts trending again in October, LinkedIn’s just giving it a second life.

I once had a post from months ago blow up out of nowhere. I couldn’t figure out why, until I realized someone commented on it weeks later. Cue LinkedIn saying, “Let’s bring this back!”

Solution: Revisit old posts, keep the conversations alive, and don’t be afraid to update or refresh content. You never know when it might make a comeback!

6. Video Content Takes Center Stage

2024 is the year of video. If you’re not comfortable with it yet, well, tough cookies. LinkedIn is pushing video content like crazy because it’s engaging, authentic, and—let’s face it—easier for people to digest in small doses.

Humorous Take: If you’re camera-shy like me, don’t worry. You don’t need to be the next Spielberg, but you might want to practice not blinking too much during your next recording.

Solution: Start small. Even a 30-second clip sharing a quick tip can work wonders. Not ready to show your face? Try a voiceover or slides instead.

7. Hashtags Matter More Than Ever

#Hashtags used to feel like an afterthought on LinkedIn, but now they’re essential. Choose wisely, because the algorithm is scanning for them to serve your content to the right audience.

I used to slap on a bunch of hashtags and call it a day. But guess what? It wasn’t working. I’ve learned that less is more—stick to niche-specific tags like #CareerDevelopment or #FutureOfWork, and your posts will land where they’re supposed to.

Solution: Use 3-5 relevant hashtags that resonate with your audience. It’s like seasoning a dish—don’t go overboard, but don’t forget it entirely, or your post will be bland and unfindable.

Wrapping It Up

LinkedIn’s 2024 algorithm changes are a bit like a rollercoaster ride—lots of ups and downs, and the occasional unexpected twist. But the key is to adapt, evolve, and stay consistent. Keep your content relevant, encourage meaningful engagement, and embrace video (even if it means practicing your “natural” smile in front of a camera).

At the end of the day, LinkedIn isn’t just about being seen—it’s about making an impact. And remember, content may be king, but engagement is the kingdom.

So, how are you handling LinkedIn’s 2024 algorithm changes? Have any tips or tricks of your own? Let’s chat—drop a comment and let’s keep the conversation rolling!

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