7 Best Ways to Start Promoting Your Local Business

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.

Is your local business not making the kind of money it deserves? Well, you may not have wads of cash to spend on hefty marketing right away, but that doesn’t mean there aren’t effective ways to get your brand out there. Promoting a business is an ongoing challenge for small business owners.

Whether you’re just starting out or have been in business for years, these 7 proven advertising and marketing strategies will help your business find new customers without spending a fortune.

1. Set up your free listing with Google Business

First and the foremost thing you can do with your business is list it on Google.

Old promotional techniques like word of mouth promoting, radio promoting, print ads or direct mailing are quite old-school.

When people use the internet to search for something, they always ‘Google’ it. Registering your business with Google allows it to be found more easily. Try to include as much information about yourself as you can, like, your address, phone number, opening hours, store location, link to the website, etc. Add pictures and also list yourself on Google Places so that you show up on Google Maps.

2. Start blogging

A blog not only helps your company get its name out through followers but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing. You don’t have to be a professional writer to add a blog. Just write information your customers will find helpful at different stages of the buying cycle or provide tips and hints on using what you sell. Try to understand the basic principles of SEO to attract more traffic and more followers to increase profits.

3. Join a local group

Remain active in the community of local businessmen by joining local groups like the Chamber of Commerce. This way, you can keep others well informed about your business, incentives, offers, and so on. Your business also might come in handy during a host of events where you can provide your services. That’s the whole idea behind joining these groups; the businesses look out for one another and always try to support local brands.

4. Run contests

Running contests is a great way to get people thrilled about your business. Use the medium of online platforms like the official website of your social media accounts for this purpose. For running contests, encourage user-generated content, for example, you can ask your customers to write reviews for you and then pick a winner based on the most liked review or most well-written review. This can tremendously enhance your social media following because more and more people will be talking about you.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call 0439 315 777 or email me at [email protected].

Thank you!