7 Best Tips For Writing A Good CTA

A CTA, or call to action, is a word or phrase that tells your audience what you want them to do and motivates them to do it. Whether you want them to buy your product, sign up for your newsletter, download your eBook, or share your post, you need a CTA that captures their attention and convinces them to take action.

But how do you write a good CTA that boosts your conversion rate and achieves your goals? ????

Here are top 7 tips that will help you craft effective CTAs for your marketing campaigns and content. ??

1. Know your audience and their needs ??: Before you write your CTA, you need to understand who you are writing for and what they want. What are their pain points, goals, desires, fears, and objections? How can your offer solve their problems or fulfill their needs? Use language that resonates with them and shows them the value of your offer.
2. Use action verbs and power words ??: Your CTA should be clear, specific, and urgent. Use action verbs that tell your audience exactly what you want them to do, such as “buy”, “sign up”, “download”, “join”, or “start”. Use power words that evoke emotion, curiosity, or excitement, such as “free”, “guaranteed”, “limited”, “now”, or “discover”.
3. Create a sense of urgency or scarcity ??: Your CTA should make your audience feel like they need to act fast or they will miss out on a great opportunity. Use words or phrases that create a sense of urgency or scarcity, such as “today”, “before it’s too late”, “only a few left”, “last chance”, or “don’t miss this”.
4. Highlight the benefits, not the features ????: Your CTA should focus on the benefits that your audience will get from your offer, not the features that your offer has. Benefits are the outcomes or results that your audience cares about, while features are the characteristics or specifications of your offer. For example, instead of saying “Get our 10-module online course”, say “Learn how to master digital marketing in 10 weeks”.
5. Add social proof or testimonials ?: Your CTA should build trust and credibility with your audience by showing them that other people have already taken action and benefited from your offer. You can use social proof or testimonials to back up your claims and persuade your audience to follow suit. For example, you can say “Join over 10,000 happy customers” or “See what our students are saying”.
6. Make it stand out and easy to click ??: Your CTA should be visually appealing and easy to find on your website, landing page, email, or social media post. You can use a different color, size, shape, or font for your CTA button or link to make it stand out from the rest of your content. You can also use white space, arrows, or images to draw attention to your CTA. And make sure your CTA is easy to click, especially on mobile devices.
7. Test and optimize your CTA: ?? Your CTA is not a one-time thing. You should always test and optimize your CTA to see what works best for your audience and your goals. You can use tools like Optimizely , or VWO to run A/B tests and experiments on your CTA and measure the impact of your changes.

These are some of the tips for writing a good CTA that will increase your conversions and sales. Of course, there is more to learn and practice, but these tips can get you started on your CTA journey.

If you want to learn more about CTA and how to write CTA that sells, check out article by Grammarly here where they share more tips and tricks for writing a perfect CTA. Or, you can check out this article by Teachable where they share 41 CTA examples and how to write compelling CTAs.

I hope you found this post helpful and informative. If you did, please like, comment, and share it with your network. And if you have any questions or feedback, feel free to leave them in the comments below. I’d love to hear from you.

Happy Copywriting!