7 Best Landing Page Builders for 2024: Turn Visitors into Customers with Ease

Landing pages are essentially streamlined, single-page sites designed with a clear focus: to promote your product or to boost your newsletter signups.?

They act like personalized online business cards or promotional flyers, each made to speak directly to different segments of your audience. For instance, you might use one landing page to showcase your best articles to editors and another to promote your tech writing newsletter to aspiring writers.

Creating these pages doesn't have to be a big ordeal. Unlike building a full website, setting up a landing page can be quick and straightforward if you have the right tools and promotional materials, like images, ready to go. With a good landing page builder, you can assemble several effective pages in a very short period.?

These tools make it incredibly easy to grab your visitors’ attention and drive them towards taking action—all with just a few clicks. Let’s discover the top landing page builders today to maximize your return on investment.

What Is a Landing Page Builder?

Landing page builders are specialized tools designed to help you create effective single-page websites that prompt visitors to take a specific action, like signing up for a webinar or purchasing a product. These tools streamline the design process, making it accessible even for those without technical skills. Features of landing page builders are :

• Simplified Design Process: Drag-and-drop interfaces simplify page creation, regardless of your tech expertise.
• Essential Elements: Typical features include a compelling headline, detailed description, engaging hero image, testimonials, and a clear call to action (CTA).
• Lead Generation Focus: Ideal for collecting emails and converting visitors into leads through targeted, action-oriented design.
• Customizable Content: Easily adjust design and content, optimizing for search engines by targeting specific keywords relevant to your audience.
• SEO Optimization: Enhances visibility in search engine results, catering to the search intent of potential customers.

7 Best Landing Page Builders

As we head into 2024, the scope of digital marketing continues to evolve, making an effective landing page builder more crucial than ever. Here's a look at the year's best overall landing page builders, designed to enhance conversion rates and streamline your marketing efforts.

I. HubSpot Landing Pages Builder

HubSpot Landing Pages Builder is a versatile tool that seamlessly integrates with HubSpot's free CRM and marketing hub. It is ideal for users ranging from individuals to large agencies. The platform simplifies setting up pages and analyzing landing page performance.

Features:

• Offers 13 free templates tailored to different industries.
• Drag-and-Drop Editor, which is an easy-to-use interface that requires no coding skills.
• Fully integrates with HubSpot CRM for enhanced tracking and personalization.
• Simplified A/B testing to determine the most effective page versions.
• Provides SEO keyword recommendations and the ability to personalize content for different visitors.

Pricing:

• Free Version: Access to basic features without any cost.
• Professional Plan: Priced at $890 monthly, suitable for more advanced marketing needs.
• Enterprise Plan: Priced at $3600 monthly, designed for large-scale operations needing extensive marketing tools.

II. Unbounce Landing Page Builder

Unbounce is a renowned digital marketing tool that excels in creating landing pages designed to enhance marketing efforts and reduce bounce rates. Known for its ease of use and compatibility with WordPress, Unbounce is ideal for DIY marketers at any level.

Features:

• Includes AI-driven customization for page variations, pop-up forms, and other engaging CTAs.
• Offers over 100 conversion-optimized templates.
• It is compatible with WordPress and integrates with over 1,000 marketing tools, including Google Drive, HotJar, and Slack.
• Features independent analytics and robust A/B testing capabilities.
• Highly customizable without the constraints of a grid system, featuring dynamic keyword replacement and sticky bars.

• Offers the option to host on their servers or yours.

Pricing:

• Starts at $74 per month with annual billing.

III. Semrush Landing Page Builder

The Semrush Landing Page Builder, powered by Landingi, is designed to simplify the creation of high-converting landing pages without requiring any technical expertise. Its user-friendly interface and robust feature set make it an excellent choice for marketers to streamline their campaign setup.

Features:

• Drag-and-Drop Interface for easy customization of pages, including a versatile form builder for lead capture.
• Offers over 400 customizable templates, allowing for quick setup and design flexibility.
• Ensures fast page load speeds, which is crucial for maintaining visitor engagement and SEO rankings.
• Provides tools for testing different page versions to optimize conversion rates and overall campaign performance.
• Features like Smart Sections simplify updates across multiple pages, and integrated monitoring tools track traffic flow and user interactions.

Pricing:

Semrush Landing Page Builder offers a free seven-day trial to test its features. Post-trial pricing starts at $49 per month, which includes up to 75,000 monthly unique visits, the ability to connect ten custom domains, and the creation of unlimited landing pages, among other features.?

IV. Card Landing Page Builder

Card is a highly accessible and efficient free landing page builder, perfect for creating clean and attractive landing pages without cost. Its streamlined interface and no-account-needed start make it a favorite among beginners and those looking for quick setup options.

Features:

• Card's user interface is straightforward, focusing on speed and simplicity.
• While its editor is somewhat restrictive compared to others, it promotes a clean layout and structured design, reducing clutter.
• This plan allows the creation of up to three sites on the Carrd.co domain without any charges.
• It supports markdown for text formatting, adding flexibility to display content.
• Offers themes with consistent layouts, which helps maintain a professional look across pages.

Pricing:

• Free Version: Manage up to three sites with basic functionalities.
• Pro Lite Plan: Starts at $9/year, offering more templates and some additional features.
• Pro Standard Plan: This plan, available for $19/year, includes advanced features such as embeds, forms, custom domains, and Google Analytics integration.

V. Swipe Pages

Swipe Pages is a robust landing page builder designed to create AMP (Accelerated Mobile Pages) that load quickly and effectively reduce bounce rates. This tool is perfect for marketers looking to enhance mobile user experiences and improve conversion rates.

Features:

• Add urgency to your offers with an easy-to-set countdown timer on your landing pages.
• Seamless integration with apps like Zapier enhances functionality and workflow efficiency.
• Streamline the editing process by modifying multiple landing page elements with a single click.
• Over 50 dynamic, customizable templates equipped with drag-and-drop functions to tailor your page’s look and feel.
• Easily copy and paste sections across different landing pages to maintain consistency and speed up the building process.

Pricing:

Swipe Pages offers a 14-day free trial to explore its features. After the trial, pricing starts at $39 per month. This plan includes hosting for one custom domain, supports unlimited conversions, accommodates up to 20,000 monthly visitors, and provides access to responsive templates, among other benefits.

VI. Leadpages Landing Page Builder

Leadpages is a top-tier landing page builder that is especially suited for creating sales-driven landing pages without any coding expertise. It integrates seamlessly with payment systems and offers a user-friendly platform to craft an effective product launch page.

Features:

• Leadpages provides a highly intuitive, no-code editor that simplifies the customization process, making it accessible for users with limited technical skills.
• This feature facilitates smooth integration with payment gateways like Stripe, allowing you to add checkout forms directly on your landing pages.
• It offers a variety of widgets and page options, including videos, images, and forms, to enhance functionality and user engagement.
• This block includes a range of pre-styled sections, such as about pages, pricing plans, and CTAs, to expedite page design and ensure aesthetic consistency.
• Features an AI-powered writing assistant (currently in beta) to help optimize copy for higher conversion rates.

Pricing:

• Leadpages' Standard plan starts at $49 per month, which includes a single-site setup and access to all the basic features necessary for creating and managing a professional landing page.

VII. Instapage Landing Page Builder

Instapage is a sophisticated platform tailored for digital advertisers seeking to optimize ad landing pages. It combines advanced tools with a strong focus on personalization and performance to significantly enhance ad campaign effectiveness.

Features:

• Offers built-in collaboration options with multi-user permissions to facilitate teamwork.
• Provides over 500 layouts that have been tested and optimized for high conversion rates.
• It features near-instant page loading capabilities supporting Accelerated Mobile Pages (AMP).
• Utilizes AI to generate headlines, paragraphs, and CTAs that are customized based on specific ad groups and audience segments.
• Connects ads directly to matching landing pages, enhancing the relevance and coherence of your campaigns.

Pricing:

• Instapage offers a 14-day free trial to test its comprehensive features.
• After the trial, pricing starts at $299 per month. This includes AI content generation, unlimited conversions, dynamic text replacement for tailored content, and more.

Next Steps

Implementing the right digital tools can seem challenging, but choosing the perfect landing page builder is crucial for taking your business to the next level.?

At INSIDEA, we understand the importance of utilizing these marketing tools to accelerate your business's growth. As a full-service digital marketing agency, we are committed to helping you achieve explosive growth across industries. Our all-inclusive subscription model offers strategic investment optimization, enhanced productivity, and access to specialized professionals at a fraction of the cost.

Let our marketing experts help turn your business into a powerful, autonomous growth engine. Book a call today to drive your business forward with the power of automation.?