7 of the Best Influencer Marketing Tactics to Amplify Your Brand’s Presence

I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success? That’s exactly what I’m going to talk about in this post.

Today, marketers and businesses are busy learning influencer marketing tips and tricks to get the most out of their influencer campaigns. With the growing popularity of influencer marketing among brands, it’s becoming increasingly important to know the right influencer marketing tactics.

The following statistics will give you an idea of how marketers are using influencer marketing to amplify their brands’ presence.

• 77% of marketers use influencer marketing to drive engagement.
• 89% of marketers use it to create authentic content about their brand.
• 56% of marketers use it to drive traffic to their websites.
• 43% of marketers use it to reach younger audiences who detest traditional ads.

In this post, we’ll take a look at 7 influencer marketing tactics that you can follow right away to amplify your brand’s presence. Let’s get started.

7 Influencer Marketing Tactics to Amplify Your Brand’s Presence

#1: Product Launches Involving Influencers

Brands have been collaborating with celebrities for ages to launch and position new products. However, influencer marketing can give you much better results with your product launches as compared to celebrities. Why is that?

Because celebrities are likely to have a massive number of followers with diverse interests. And their endorsements are less credible because celebrities generally aren’t effective with a single niche. More importantly, consumers know they’re only endorsing a product only because they’ve been paid to do so.

On the other hand, influencers are perceived as subject matter experts in their niches. So their messages are more credible. Also, their followers are people who have a keen interest in that niche. So their endorsements are likely to be heard by your target audiences resulting in greater chances of conversions. In fact,

• 30% of people are more likely to purchase a product that has been endorsed by a non-celebrity than a celebrity,
• and 70% of millennials prefer non-celebrity influencers for endorsements.

Here’s how Chanel leveraged influencer marketing for their launch of the Chanel No. 5 L’Eau perfume. They invited popular Instagram influencers to a retreat at their production facilities in France. The idea was to showcase how they use real flowers to manufacture their perfumes. And of course, to build awareness about the new product.

Image via Instagram

When popular fashion influencers like Juliane Diesner posted about their experiences, it was a huge success. Chanel also came up with a couple of branded hashtags for the campaign – #chanelgrasse and #newchanel5 – which amassed over 900K likes. Not just that, Chanel was able to reach more than 9 million people with this innovative campaign.

So what are the influencer marketing tactics we can learn from them? Make sure to collaborate with influencers for your product launches to make them immensely successful.

#2: Work With Influencers Who Love Your Brand

If influencers are already talking about you without any sponsorship, it means that they’re fond of your brand. This means that they already have an interested audience who are likely to receive your message well. And if you can leverage such influencers, you have a higher chance of succeeding in your campaigns.

Airbnb is one brand who’s used this influencer marketing tactic successfully. When they came to know that Mariah Carey had booked one of their properties, they reached out to her for a collaboration. And for the sponsored campaign, she posted some photos of the Airbnb beach house she stayed at. This post received more than 45,000 likes.

Image via Instagram

Following this success, Airbnb has continued collaborating with other influencers in a similar manner. The influencer posts a photo of their luxurious vacation thanking the brand. And in exchange, Airbnb offers them free stays in some of their most luxurious and extravagant properties.

Image via Instagram

So how do you find influencers who are already talking about your brand? Keep a tab on who’s tagging you in their posts. You can also search for your branded hashtags on social media sites and look for mentions from influencers. Social media listening tools like Mention or BuzzSumo can also help you find out who’s talking about your brand.

#3: Encourage Creativity from Influencers

The beauty of influencer marketing lies in the content. Influencers are talented individuals with an ability to create something magical.

The obvious benefit? It saves you and your team immense effort and time in brainstorming and coming up with creative ideas.

So, what is the influencer marketing tactic that you’re essentially employing here?

Providing your influencers ample creative freedom. A Crowdtap study found that 77% of influencers prefer working with brands that provide creative freedom.

Here’s an interesting example. Maybelline provided influencers complete creative freedom to promote their Falsies Push Up Drama Mascara. So, some influencers wrote blog posts to promote the product. While others took to Instagram.

Image via Monroe Misfit Makeup

Image via Instagram

The campaign was immensely successful and garnered impressions of about 35.7 million. Insane, right?

Read the full post on Shane Barker's Influencer Marketing blog.