7 Best Digital Marketing Strategies Tech Startups Should Know

The technology space is transforming. As a tech entrepreneur, you need to invest in digital marketing to become successful. Digital marketing strategies fall into two categories: growth hacking and paid ads.

Though there are many marketing strategies, like affiliate marketing, re-targeting ads, viral marketing. In this article, we will discuss the 7 best digital marketing strategies native to both aforementioned categories that are necessary for every tech startup.

Best Digital Marketing Strategies Tech Startups Should Know

Today's businesses rely primarily on digital marketing. But, only a few are effective, whilst others are not, depending on the type of tech startup.

Let's inspect seven of the most beneficial ones.

1.????Focused Content Marketing

Tech startups are no strangers to digital marketing. It implies that you must fight for attention with many startups with clear Digital Marketing strategies. With that said, content marketing may be a big differentiator for technology firms.

As a tech startup, you must incorporate the following elements into your content marketing strategy:

●??????Develop a unique corporate identity.

●??????Be approachable.

●??????Spend money on multimedia material.

●??????Create a mixture of relevant and evergreen content.

2.????Search Engine Optimization and Search Engine Marketing

The two most efficient digital marketing endeavors are search engine optimization (SEO) and Search Engine Marketing (SEM)

In SEO, you need to optimize your website to appear higher in results based on keywords. SEO generates 1000 times more traffic than organic social networks. As a result, SEO increases traffic from your target audience to your website.

Alternatively, SEM is an advanced and targeted version of SEO.

SEM is a sort of online marketing that focuses on increasing a company's visibility in organic listings through targeted ads. SEM is among the most efficient online advertising strategies to get rapid outcomes for your company.

Combine high-quality, relevant content, SEO, and SEM, and you have the unbeatable formula that will take your tech startup to new heights.

3.????Social Media Marketing

With 4.48 billion active social media users worldwide, you cannot ignore social media marketing. It can turn your small tech company into a profitable brand by using social media marketing, community building, and content-based inbound marketing.

Apart from being effective and low in cost, there are other benefits, like a boost in exposure, traffic, search engine ranking, and higher lead generation.?

If you are looking for a social media agency in Pune to take your marketing game from basic to top notch, visit us at Brandup.in. We would love to talk.

4.????Referral Marketing

Trust is the component that can make or break a tech startup. Referral marketing plays a vital role in this. It is like a secret weapon for every tech startup.

It allows your customers to advertise your company and build trust. Customers gained through referrals have a 37% higher retention rate, and 81% of buyers are more willing to connect with firms that provide incentive programs. It is like a much cheaper version of advertising.

5.????E-mail Marketing

Email marketing is an effective advertising medium that employs promotional emails to advertise your brand. In addition, it raises customer awareness of your merchandise or services if you use it in your marketing initiatives.

On average, email marketing has a 3600% ROI if executed wisely. Let's look at some of the other benefits of email marketing for tech startups:

●??????It is less costly than other kinds of marketing.

●??????Higher conversion rates.

●??????Excellent for capitalizing on spontaneous purchases.

●??????Easy to execute with the help of automation tools.

6.????Pay-Per-Click Marketing (Google AdWords)

It is a marketing method in which businesses pay a charge whenever one of their advertisements gets a click. It's like purchasing visitors to your website rather than earning them organically.

Pay-per-click marketing is essential for any company, especially for tech startups. PPC was listed as being one of the top three best routes for high-volume leads in 2020.

Pay-per-click advertising has several practical advantages, including:

●??????With the proper ads, you can engage your target market at the perfect moment.

●??????High ROI since search engines will only charge you when someone interested clicks.

●??????You have a complete choice over how much money you wish to spend.

By combining PPC with content marketing, you can double the benefits. PPC marketing will drive traffic to your website, and content marketing will convert the leads into customers.

7.????Influencer Marketing

With the rise of tech influencers like YouTube tech channels, reviews, and social media influencers, influencer marketing is an area you cannot neglect. It's a strategy that can help you enhance brand exposure, traffic, and revenue.

The following are some reasons companies should use influencer marketing:

●??????Most clients have developed an aversion to traditional marketing channels.

●??????It's Cost-effective.

●??????Simple to deploy.

●??????Create trust and reliability.

Bottom Line

There are several tactics and platforms available for promoting your company. But, as a tech entrepreneur, you must first know your target audience, their habits, and the purpose of your brand.

Even after that, it’s still difficult. However, we here at Brand Up Digital Marketing Agency, Pune, can help you. We are the best social media marketing agency in Pune and known for start-up marketing.

Our Google-certified marketing team can handle all your digital marketing needs. We follow the best marketing practices for SEO, SMO, SEM, Google AdWords, and so on. With us, you can expect a better online presence, increased traffic, more leads, and higher sales.

Check out some of the recent case studies https://brandup.in/Brandup_Case_Studies.pdf

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