7 Benefits of XR Technology in Event Management

XR is the latest technology that everyone is talking about. XR stands for extended reality and is a combination of augmented reality, virtual reality and mixed reality – AR, VR and MR. This means that XR not only immerses you in the virtual environment, but also augments and adds to the scene around the user. XR is also set to become a key component for companies running events, giving them endless opportunities to create amazing digital experiences for their audiences thus transforming events, expos and trade shows.?

Over the last few years, technology has been forced to adapt and fit to an exclusively online world due to the global pandemic. This was certainly the case for companies running events during this time as they were exploring different ways to create ‘reality’ from a new perspective.?

Using XR for events?

More and more companies are using technologies such as XR to help make their events more engaging for their audiences. Many are looking for new ways to run their events using immersive experiences to replace the old and tired event formats of the past like webinar.?

One way to use XR for your event is to help you produce more engaging graphics and visual aids for your presentations i.e. the data the speaker is referring to would be placed within the space and the speaker can physically touch the data to expand on their point and continue with the presentation as if it were alive in the space with them. This can be used for all graphics including video footage, maps, plans, facts and figures. Using XR in this way can engage your audiences like never before and can add elements to your event which are far beyond the physical possibilities of real life.?

Click here to schedule JioGlass demo

Another way to use XR for your event is to help give the illusion of an inventive and larger set space. If your event location is compact, using XR can help to visually expand the space beyond the location’s physical boundaries. This can also be effective as you are able to create vivid and creative backdrops and environments for each section of your presentation which can differ in size depending on your desire.?

XR isn’t just limited to being used in physical events. You can deliver XR events to anyone, anytime and anywhere across the globe. Due to the nature of the working world making it nearly impossible to deliver events to everyone at the same time, XR allows you to deliver digitally rich and engaging events remotely at any time of the day without affecting the quality of the delivery. Audiences can even personalise their XR experience depending on whether they are attending from home, in the office or on the move.?

7 Benefits of XR Technology in Event Management:

1. Brings Remote Speakers Together?

People often feel that online events are not the same as physical events, as interactions with people are limited to just chats. Extended reality technology can improve this experience, as XR can 'teleport' participants from different parts of the world to be together on a virtual stage and interact as if they were there!?

Co-presenting with a client or colleague from distant locations is made possible with XR technology. So, wave goodbye to travel delays and jet lag and say hello to extended reality meetings.?

2. Reach Maximum Audience?

XR-based virtual events provide access to a global audience that was not available before. XR allows brands to reach new locations they had previously thought impossible. Further, extended reality can improve inclusivity, as XR helps people from different backgrounds and physical challenges to interact in a virtual environment. There can be several barriers to event entry, such as mobility, health concerns, and disabilities. XR technology nullifies all these barriers, creating a more inclusive and gratifying experience. ?

3. Enhanced Engagement??

In today's attention-deprived society, holding participants' focus and raising engagement levels is striking gold. There are no distractions in an XR environment. Unlike 2D experiences, events in the metaverse are highly immersive and makes it easier for multiple participants to communicate with one another in real time as 3D virtual avatars. Immersive XR visuals ensure your guests are not distracted and secretly looking at their mobile phones. Say goodbye to no-shows, low attendance, and yawn-inducing meetings, and say hello to immersive, engaging, and impactful XR experiences.?

4. Producing better graphics and visual aids for presentations?

XR allows for 3D graphics to be projected into the space presenters can refer to and interact with such as data sets, plans, maps, models or footage. Instead of saying “next slide please”, presenters can touch the data and refer to it as if it were alive in the space with them.?

5. They Help Businesses Save Money?

Companies all over the world are already saving a lot of money thanks to virtual event models. Staff, venue, setup and takedown, hotels, meals, and travel expenses are just a few of the areas where a business might save money as it opts for virtual events in the metaverse. In fact, the cost of the virtual meeting platform is the only factor to consider.?

6. Spices Up Trade Fair Stands?

Trade fairs are usually very crowded and each exhibitor has a limited area allotted. They can only display a limited number of products and a brief description of their characteristics. However, AR markers and QR codes can expand the physical space into a holographic one, on the visitors’ mobile screens.?

Thus, they can discover the full range of a specific product line. Or they can get detailed information about the product, such as media gallery of posters, videos and interactive games which will increase brand recognition.?

7. Speeds Up the Venue Selection Process?

What do a wedding and a business conference have in common? They both need a venue where the participants will assemble. As any event planner knows, the event selection phase can take a lot of time and is riddled with pitfalls. At the last moment, an unexpected feature or condition springs to attention, when you are about to close the deal.?

With the help of virtual reality tours, event planners and their clients can explore each venue from the comfort of an office. They can take a close look at the layout of the venue, the possibilities it offers in terms of table arrangement, speaker podium, etc. This is more comfortable and less time consuming than going in person to visit each of the proposed venues.?

Click here to schedule JioGlass demo

Do you want to adopt XR technology in your business? At JioTesseract, we are developing immersive technology solutions for Enterprises and Educational Institutions. We enhance your experience through extended reality technologies and cost-effective immersive technology solutions that bring your ideas to life.?