7 Benefits of Social Media Marketing!

Social media marketing is, without a doubt, one of the most significant aspects of any marketing strategy that disaster restoration companies should take advantage of.

Social media platforms have become a source of entertainment, socialization, and news consumption. In recent times, it has evolved to become one of the most vital marketing channels for businesses, and that’s not surprising.

About 3.2 billion people across the world use social media. That’s 42 percent of the world’s population. Furthermore, about 54 percent of these social browsers use the platform to research products and services, get advice, and seek out recommendations.

Listed below are the top 7 reasons your disaster restoration company needs to invest in social media marketing.

 1. Brand Awareness Increases

Social media marketing may be the most cost-efficient digital marketing method to increase the online visibility of your restoration business.

The platform offers access to a broader audience at little or no cost. Simply create social media profiles for your new business and start interacting with others.

Also, get your family, friends, business partners, and employees to like and share your page. Not only will this increase your brand awareness over time, but your reputation in the business too.

 2. Social Signals Improve Your Position on SERP

Social signals refer to the total number of shares, likes, and social media visibility a webpage gets, as perceived by the search engine.

Social media is ideal for mass sharing, which in turn increases the visibility of your content. The more people that share your content on social media, the more backlinks you’re likely to get. Links are an essential SEO ranking factor thus increasing your Search Engine Results Pages (SERP).

 3. Get More Inbound Traffic

Along with SEO, social media is a smart way to attract new visitors to your website because it offers access to potential customers, particularly in the service area that you are targeting.

To generate as much inbound traffic as possible, make your post relevant to the readers. Conduct research to know what your audience cares about and create content that they’ll find appealing.

At the end of every month, assess your social media posts to know which received the best response. Then use this information to improve your future posts to attract more readers to your website.

I always advise my clients to think of the top 50 questions their customers ask and create blog posts that answer these questions.

 4. Higher Conversion Rates

For every blog post, video, or photo that you share on your social media page, your readership and followers also increase. As more people follow you, the chances of improving conversion increase significantly.

Seventy percent of consumers in the United States have purchased a product or service that they saw in a brand’s social media post. Also, 50 percent of consumers say that seeing user-generated content on a brand’s social media increases their chance of buying products and services.

 5. Higher Customer Satisfaction

Social media marketing provides your business with an opportunity to interact directly with your customers!

71% of consumers who’ve had an excellent social media service experience with a brand are likely to recommend it to others.

You can address their questions or complaint and provide the best possible experience, and they’ll recommend you to others. More importantly, you’ll earn their loyalty in the long run.

By giving your company a voice, you’re humanizing an otherwise lifeless entity.

 6. Improved Brand Loyalty

This is one of the primary reasons to use social media marketing for your restoration business. Aside from increasing your customer’s resistance to your competition, brand loyalty ensures long-term engagement on social media.

But how can you take advantage of it?

It all goes back to sharing quality content! 

Also, personal interactions with your followers should be a priority. It gives potential customers an insight into your company and the team that works there.

Acknowledge your followers and answer as many questions as possible. 

Personal interaction is essential to success because you are building relationships and TRUST which results in LEADS which generates SALES!

7. Social Media Marketing is Cost-Effective

This is the most cost-effective part of your digital marketing strategy.

Signing up on Facebook, Twitter, or Instagram is free. Don't forget to use LinkedIn either! 

Allocating a small budget for paid promotions on social networking sites, like FaceBook, will expose your brand to more people in your service area as well.

The advantage of using such a cost-effective form of advertising is that you get a higher ROI while retaining a bulk of the budget for other expenses.

About Restoration Digital Marketing Solutions (RDMS)

RDMS are digital marketing, content marketing and SEO experts specializing in LONG TERM lead generation solutions for disaster restoration contractors! 

1. Our approach focuses on building lasting relationships early on in the sales cycle.
2. We don’t believe in gimmicks or short-term solutions.
3. We excel at building meaningful relationships that translate into leads and customers, laying the foundation for sustainable sales and profitability. 
4. We have many happy customers who rely on us to manage their digital marketing needs. 
5. Plus, we are pleased to announce that we now have 4 programs: Bronze, Silver, Gold, and Platinum, designed to meet your budget needs and goals!

To learn more book a free 30 minute consultation! :-)