7 Benefits of Hiring a Personal Branding Coach

?In the contemporary professional landscape, personal branding emerges as a crucial differentiator. It's the art of positioning oneself uniquely in a crowded marketplace, enabling individuals to highlight their strengths and values (and of their businesses) compellingly.

Recently I revamped my LinkedIn About, and decided to focus on how I add value to my clients. It made me introspect, all the ways in which a personal branding coach helps a client. Here are the 7 benefits of hiring a personal branding coach :-

1.??? Initiator (Self-Discovery)- Your coach prompts you to think of your brand values, brand positioning and your Unique Value Proposition. I also ask my clients to share their learning, experiences and anecdote stories. This puts you on a journey to self-discovery.

2.??? Mentor- A personal branding coach does not stop at asking you thought provoking questions. But actually, mentors you on social media skills, storytelling skills, brand management skills and blogging + content development skills. Some coaches may teach you additional skills such as collaboration skills, networking skills.

Storytelling is not just about recounting experiences; it's about weaving your values, vision, and victories into a compelling narrative that engages and inspires.

3.??? Co-Creator and Co-Ideator- A personal branding coach will ask you thought provoking questions such as how your childhood and upbringing shaped you professionally (back story), questions to understand your deep passions and so on. In fact, I suggest my clients blog ideas, book topics & sub-topics etc. I also discuss potential networking strategies to connect with board community.

4.??? Accountability Partner- Most of us need someone to make us accountable (some rare people are exceptionally self-disciplined and self-motivated). In my lifetime, I have met only 1-2 people who keep exercise equipment at home and actually exercise on regular basis (without the discipline of gym or trainer). The coach may also assign you deadlines for specific tasks and make you accountable for the goals mutually agreed upon.

5.???Perceptor (Understanding the Perceptions you Create)- My coach told me, “You are too close to your own story to see it objectively. Another person is able to tell us the perceptions that we create and how our brand is perceived. When I told a Founder that your startup is like your baby, the lady told me, “Yes and that stops me from objective thinking as emotions impact my decisions too often”.

6.??? Strategizer (Crafting a Customised Strategy) - A personal branding coach understands that one size does not fit all. She/he provides personalized guidance, crafting strategies that resonate with your individual story, goals, and audience. This bespoke approach ensures that your personal brand reflects your unique essence.

7.??? Connector- Coaches and consultants often help clients in networking, and in a culture like India, it can be seen as a more tangible benefit. A personal branding coach (who is also a connector) opens doors to new opportunities, collaborations, and communities. Networking is not just about expanding your contact list; it's about building meaningful relationships that support and enrich your professional journey.

Last but not the least, a coach gives you feedback (you may also solicit constructive criticism) This ensures that your personal brand doesn’t just make a strong initial impact but continues to evolve and resonate with your growing achievements and aspirations.

When you gain a deeper understanding of your unique value proposition, it enables you to articulate and present yourself with conviction. This self-assurance is magnetic, drawing people and opportunities towards you.

If you need help on your own path, please consider our book , or a 1:1 coaching session.

-----------------------------

Brief Profile

Dr Amit Nagpal is a business storyteller with special interest in brand storytelling, data storytelling and social media marketing through storytelling. He has more than two and a half decades of experience as teacher and practitioner of brand management and media marketing including television, print and digital/new media. He has co-authored the Amazon bestseller, “Personal Branding, Storytelling and Beyond”. He believes “Digital is Magical” and stories are the most powerful tool to build brands as well as bonds.?He's often sought after for his innovative techniques that blend traditional wisdom with modern research and trends in storytelling.

To know more visit www.dramitnagpal.com .