7 B2B Growth Trends You Need To Know In 2021 (And Beyond)
I don’t want to pass up the opportunity to share an article I read about 7 B2B growth trends you need to know in 2021 (and beyond). Below are a few highlights:
Every B2B organization knows how difficult it is to build trust with prospects and turn them into paying customers.
So, if your goal is to grow your business in 2021, but are not sure how then we're here to help.
We’ve outlined several growth strategies to help you on your way. These strategies, based on the hottest B2B growth trends, could be the changes you need to take in order to grow next year, and beyond.
Ready? Let’s get started.
1. Security and privacy
CMO Council has found that data security, privacy and accountability is the number 1 set of demands from the modern, digitally connected buyer.
Unfortunately, only 57% of B2B companies are confident that they meet those demands.
With high profile data breaches dominating the news, the people, whom your business is trying to convert, need to be convinced that you can be trusted with their personal information. Contact details, like name, email and phone number are all potentially at risk when they hit that “sign up” button.
2. Customer experience
You might love your customers, but have you ever asked yourself if that love is reciprocal?
For many customers, it’s not.
According to research from Cisco, consumers would not care if 74% of the brands they use vanished… Ouch!
For SaaS companies, in particular, this research is scary, as between 70% and 95% of a subscription-based company’s revenue comes from renewals and upsells from existing customers.
B2B sales is no longer about big-budget, mass marketing campaigns aimed to attract hordes of new customers. Today, it’s about focusing on the people you already have – your current customers – and making sure you delight them with a positive customer experience every time they interact with you.
3. Real-time customer service
Imagine the scenario:
You’re ready to sign up to a new online subscription service, but at the last second, you have a question. So you send an email with your query over to their sales team. The problem? It takes them hours to respond! And by that point, you’ve either lost the need (or even interest) for such a tool or signed up with one of their competitors.
This scenario happens every single day.
And it’s probably happening to your business right now.
Shockingly, the average customer support response time is over 12 hours – with some companies taking more than a week to respond!
Want to know more? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.
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Thanks,
Robert