Often, I’m asked about the use of AI-powered digital marketing tools in the operations at
ShootOrder? - Digital Marketing Agency
Generally, we don’t explicitly seek out AI-driven tools; however, some do form part of our marketing toolkit, offering beneficial features assisted by AI.
Recognizing the potential advancements AI can bring, we are currently exploring the usage of chatGPT. Additionally, certain tools like Feedly’s AI are already facilitating personalized content curation based on individual preferences.
You might wonder about the specific advantages that AI-based marketing tools present.?
Here are some key benefits:
- Improved Targeting: AI helps in identifying patterns and preferences amidst large volumes of customer data, thereby enhancing the precision of marketing campaigns.
- Personalization: Leveraging customer data, AI delivers tailor-made marketing messages and experiences, boosting customer relationships and amplifying loyalty.
- Efficiency: By automating marketing tasks like ad placement and campaign optimization, AI-powered tools save time and cut costs, all while delivering better results.
- Better Decision-making: These tools offer real-time insights into campaign performance and customer behaviour, backing data-driven decision-making processes.
- Competitive Advantage: As niche technology, early adopters of AI-powered marketing tools can get ahead of their competitors, even though mastering these tools usually involves a steep learning curve and substantial investment.
Moving beyond renowned players like Google Ads, Facebook Ads, HubSpot Marketing, Adobe Marketing Cloud, these are a few noteworthy startups offering AI-empowered marketing tools:
- Albert: As an intelligent marketing tool, Albert enables efficient ad creation and spending optimization across platforms such as Bing, Facebook, Instagram, Youtube, and Google Marketing Platform. It leverages AI to scrutinize audience data and marketing tactics, ensuring optimal budget allocation and autonomous campaign evolution.
- Cortex: Cortex utilizes AI to analyze visual content and provide crucial engagement insights. By understanding trends, preferred styles, and colors from user interactions with fashion photos or product images, it aids businesses in deciphering competitor strategies and optimizing their own content strategy.
- Adext: As an ad optimization tool, Adext specializes in boosting performance for Google and Facebook ads. It encourages audience experimentation and offers scalability. With strong testimonials and a sensible pricing plan, Adext aims to provide enhanced return-on-investment for advertising efforts.
- Valossa: Catering specifically to video content creators, Valossa offers an assortment of optimization tools. From automatically generating video teasers to employing facial recognition for personalized content creation, Valossa uses AI to imbue efficiency into video-based marketing campaigns.
- Revuze: Revuze steps in where traditional customer sentiment analysis falls short. By automatically collecting unstructured data from eCommerce reviews, surveys, and user-generated content, it provides reliable sentiment analysis and aggregated insights for brands about their products.
- GumGum: GumGum breaks new ground by using behavioral signals instead of personal data to deliver ads. It observes interactions with text, images, audio, and video to position ads in front of users at opportune moments, optimizing ad viewing and engagement.
- Pathmatics: Now part of Sensortower, Pathmatics offers powerful digital marketing intelligence across diverse channels. It tracks expenditure, impressions, and creatives to provide nuanced, comprehensive information about marketing performance.
Considering all these vital points, it’s indeed imperative to contemplate the benefits offered by AI-powered digital marketing tools.?
We will conscientiously evaluate their impact on both our clients and ShootOrder, and look forward to sharing our insights as they evolve.
