6th November, 2022
2023 is Going to be Bad for Marketing, But There’s Hope
When the market goes down, the value of which companies are worth goes down, which means companies cut back on spending. Marketing happens to be the first thing that gets cut in a bad economy. Continue Reading...
ICED Theory - Growing Infrequent Products
All products have a natural frequency of usage:
Reforge calls this the Use Case Frequency Spectrum. Products that have natural frequencies of more than once per month are within the "Habit Zone" because it is easier to build a recurring habit with the user.?Products that are infrequent (less than quarterly) are in the "Forgettable Zone" because it is easy for the user to forget about your product due to the low frequency for the use case. Continue Reading. Another resource.
Last Word on October
Chad S. White has published his "The Last Word of October 2022" - A roundup of email marketing articles, posts, and tweets you might have missed last month
What are the challenges with martech investments? by Insider Intelligence
Interesting post by Jad Hindy . As quoted:
We have seen the rise of MarTech solutions in helping to optimise marketing campaigns. Still, with the landscape saturated by an overwhelming number of solutions, businesses have struggled to extract value from their investments.
Continue reading the full article by Kelsey Voss
Twilio doubles down on customer engagement through more personalized experiences
Twilio Engage launched just over a year ago but only now is it becoming generally available. The company explained that Twilio Engage provides a native customer data platform or CDP and native omnichannel experience in a single platform, allowing marketers to act on data in real-time via any digital channel. More details.
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Imposter Syndrome in Growth
Daphne Tideman has posted on mental health recently and shared her tips on dealing with your imposter syndrome.
Build or Buy Your CDP?
The debate over building or buying a #CDP can be intense. The CDP Institute and Tealium explain why it isn't an all-or-nothing choice. Download the paper and do not forget to follow David Raab .
Upcoming Events
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Winning in Digital with Cross-Channel Content Consistency by Altudo
Digital consumers interact with brands across a variety of devices. It is increasingly important to provide consistent messaging to targeted audience across channels, yet keep the cost that comes with that in check. Register for the webinar.