The 6P AI deployment framework

You have heard about the 4Ps of marketing: product, price, promotion, place.

It has been replaced by the 4E framework for digital marketing.

Engage: The first step in the 4E Framework is to engage your target audience. This involves creating content that resonates with them and encourages them to interact with your brand. This could include creating social media posts, running contests, or creating videos.?

Educate: The second step is to educate your audience. This involves providing them with valuable information that will help them make informed decisions. This could include blog posts, webinars, or e-books.?

Entertain: The third step is to entertain your audience. This involves creating content that is fun and engaging. This could include creating humorous videos, running polls, or creating interactive games.?

Evaluate: The fourth and final step is to evaluate your efforts. This involves analyzing the data from your campaigns to determine what is working and what isn’t. This will help you refine your strategies and ensure that you are getting the most out of your digital marketing efforts. By following the 4E Framework, you can ensure that your digital marketing efforts are effective and that you are achieving your goals. It is a comprehensive approach that will help you engage, educate, entertain, and evaluate your audience. With the right strategies in place, you can ensure that your digital marketing efforts are successful.

The 3P Framework is a Method that helps Companies build Successful Business Models: The 3 Factors proposed are:

1. Product.
2. Process.
3. People.

But if your goal is digital/AI transformation, you will have to add a few Ps to the framework.

4. Platform: Which platform, large language model, multimodal platform will you create or use?

5. Price: How will you price your product?

6. Payment: Who will pay for your AI solution, how and how much?

AI payment alternatives are developing.

These authors describe current models of paying for AI in medicine and describe five alternative and complementary reimbursement approaches, including incentivizing outcomes instead of volume, utilizing advance market commitments and time-limited reimbursements for new AI applications, and rewarding interoperability and bias mitigation. As AI rapidly integrates into routine healthcare, careful design of payment for AI is essential for improving patient outcomes while maximizing cost-effectiveness and equity.

There are many barriers to the dissemination and implementation of artificial intelligence in medicine. Who pays is one of them and is answer is a work in progress that will be determined by multiple and competing stakeholders.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs on Substack and Editor of Digital Health Entrepreneurship