#60 AI in Marketing

Stay ahead of the curve with the latest — from AI copyright debates to cutting-edge ad tools reshaping search.

• Artists vs. AI: UK creatives take a stand against new copyright laws.
• Musk’s AI Leap: Grok 3 could rewrite the marketing playbook.
• Pika’s Game-Changer: Build custom AI videos, one scene at a time.
• Google’s 2025 Vision: Search and ads will never be the same—are you ready?

UK Creative Industries Push Back Against AI Copyright Exemption

Key Points:

• UK government proposes allowing AI firms to train on published works unless creators opt out.
• Artists, publishers, and organizations like the British Phonographic Industry demand explicit licensing instead.
• Public figures (Paul McCartney, Kate Bush) oppose the exemption; over 37,500 signatures collected in protest.

Takeaway for Marketers: Weakening copyright laws could harm proprietary content—but it may also create opportunities for licensing collaborations that yield better AI training data.

Elon Musk Unveils Grok 3, xAI’s Supercharged AI Model

Key Points:

• Grok 3 pre-training is complete, boasting 10x the power of its predecessor, Grok 2.
• Elon Musk teases that the model's capabilities could redefine AI applications but remains vague on details.
• Potential areas include hyper-personalized content creation and deeper customer interactions.

Takeaway for Marketers: As AI like Grok 3 evolves, marketing will become less “one-size-fits-all” and more “each-size-fits-you.”

Pika Labs Introduces 'Scene Ingredients' for Precision AI Video Creation

Key Points:

• Pika 2.0 lets users upload reference images of characters, objects, and settings to build custom AI video scenes.
• New feature solves a major hurdle in AI video: rendering motion and integrating visuals seamlessly.
• Launch follows OpenAI’s “Sora” model, signaling rapid advancements in AI video tools.

Takeaway for Marketers: Forget generic stock footage—AI-generated, bespoke video content could soon be the gold standard.

Google Ads AI Overhaul Could Eclipse the Mobile Revolution by 2025

Key Points:

• AI-driven search will focus on multimodal queries, smarter creative tools, and unified measurement.
• Google’s Gemini platform will power new tools like Performance Max and Demand Gen.
• Execs call it a "seismic shift," bigger than the mobile revolution, for how advertisers approach digital strategies.

Takeaway for Marketers: 2025 will be a sink-or-swim year—adapt your campaigns to AI tools now, or risk being left in the dust.