#649: How to look at lifetime ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
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About the Episode
This episode was recorded live at eTail? Palm Springs where we saw and heard the latest and greatest in #ecommerce and #retail.
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead?
Host Greg Kihlstrom welcomes Mitsunaga Kikuchi , CEO of Shirofune and Rocco Baldassarre , Head of Business Development for Shirofune in the USA. Shirofune is a leading digital advertising automation platform that has transformed how advertisers optimize campaigns with long-term growth in mind. Shirofune helps brands reduce ad management time by 50% while unlocking greater ad performance beyond just short-term wins.
About Mitsu Kikuchi
Mitsunaga Kikuchi is the CEO and Founder of Shirofune, an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. He joined CyberAgent, the largest digital agency in Japan in 2006 as a new graduate and in a few years, became the Director and the representative of a subsidiary (CA Advance). There he was responsible for providing the in-house ad management system and operational scheme to hundreds of Ad managers at CyberAgent. From the experience at CyberAgent, he then decided to develop a platform which automates the works done by those Ad managers so that anyone, with the limited knowledge, could get the same results from online advertising as what a professional Ad manager brings. Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns.
About Rocco Baldassarre
As Head of Business Development for Shirofune in the USA, Rocco Baldasarre leads the charge in expanding the company's market presence and driving strategic growth. With a focus on establishing Shirofune’s footprint in the U.S., Rocco builds and nurtures strategic partnerships with key industry players, eCommerce platforms, and advertising agencies to foster collaboration and mutual success. He develops and implements forward-thinking business strategies, aligning with Shirofune's mission and growth goals. A dedicated leader, Rocco mentors a high-performing business development team, identifies new revenue opportunities, and ensures customer success by tailoring solutions that maximize client value.
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ALSO AVAILABLE: The Agile Brand Guide to Customer Data Platforms: 2024 Edition with a Foreword by Heidi Bullock, CMO at Tealium.
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Listen to the full episode here: https://agilebrandguide.com/649-how-to-look-at-roas-with-mitsu-kikuchi-and-rocco-baldasarre-of-shirofune/