#64 AI in Marketing

Coming in hot again this week

The round up in the form that is text ...

• CMOs & AI: Some still hesitate, but top brands are already using it to win.
• X’s AI Ads: Grok wants to write your ad copy—will it work?
• Google’s AI Creativity: AI-generated humans and better ad insights are here.
• NYT & AI: Journalists can use AI, but they still call the shots.

CMOs Are Split on AI—But High Performers Are All In

• 27% of CMOs remain skeptical about Gen AI, with 6% avoiding it entirely.
• High-performing companies are leading AI adoption: 84% use it for creative tasks, 52% for strategy.
• Gartner warns that resisting AI may put brands at a disadvantage.

?? Marketer Takeaway: AI isn’t a magic bullet, but if the most successful brands are using it to sharpen their content and strategy, maybe there’s something to learn from them.

X Rolls Out AI-Powered Ad Automation Tools

• “Prefill with Grok” auto-generates ad copy, imagery, and CTAs from a website URL.
• AI-powered campaign analysis will help advertisers identify trends and optimize performance.
• Features are rolling out in phases, with wider access coming soon.

?? Marketer Takeaway: X wants to make running ads as easy as tweeting. Whether Grok actually delivers solid results? That’s the real test.

Google Upgrades AI Image Generation for Ads

• Performance Max now includes AI-generated human characters and improved creative recommendations.
• Imagen 3 tech enables text-to-image generation across multiple campaign types.
• AI now suggests optimized ad elements to improve engagement.

?? Marketer Takeaway: Google’s AI will now tell you what kind of images and creative work best—because apparently, it knows your audience better than you do.

The New York Times Embraces AI—With Strict Rules

• NYT journalists can use AI for editing, summarization, and headline suggestions.
• AI-generated content must be fact-checked and approved by editors.
• The Times remains in a legal battle over AI’s use of copyrighted content.

?? Marketer Takeaway: AI is creeping into every newsroom, but human oversight still reigns. For now.