63 per cent of marketing leaders plan to invest in generative AI in the next 24 months
[Column] Henri Lessing (AGE Media): The Magic of Love Brands
With the upcoming F1 race on Sunday, August 27th in Zandvoort, I would like to share this remarkable YouTube video with you. This video excellently portrays what a Love Brand means to the fans. Watch an epic battle with massive Mega Trucks between F1 drivers Max Verstappen and Yuki Tsunoda, and the reactions it evokes.
This sensational video has two Formula 1 stars, Max Verstappen and Yuki Tsunoda, stepping out of their usual racing world to take on an extraordinary challenge - racing with massive Mega Trucks. The merging of these two seemingly unrelated worlds unveils the magic of Love Brands. Just look at the comments; who doesn’t want this for their brand?!.. read more
Global video processing platform market to reach $13.5 billion by 2028, report
The global video processing platform market is set for remarkable expansion, predicted to surge from?$7.6 billion?in 2023 to?$13.5 billion?by 2028, with a robust CAGR of 12.1%. This is according to the latest report by Research and Markets.
The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle... read more
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, report
Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.
A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023, marking a second consecutive year of decline (42% in 2022 and 58% in 2020)... read more
Virgin Media unveils new FAST channels powered by Amagi and 24i
Amagi, the global player in cloud-based SaaS technology for broadcast and connected TV, in collaboration with 24i, the video streaming user experience expert, have announced that UK telecoms, media, and internet company, Virgin Media, has used its integrated solution to launch and monetize a new line-up of themed Free Ad-supported Streaming TV (FAST) channels on Virgin TV.
An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising... read more
Over-emphasis on activation and tactics limits marketing effectiveness, WFA study
Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA.
Creating a Global Culture of Marketing Effectiveness finds that while overall marketing effectiveness culture is performing acceptably – scoring 6.5 out of 10 – Process, the glue that pulls together the three other key elements (People, Focus, and Data & Tools), scores just 5.7... read more
Pvolve unveils its first-ever global ad campaign featuring brand partner Jennifer Aniston
Omni-channel functional fitness company Pvolve has launched its first-ever global advertising campaign that reveals how the company's unique fitness method is redefining what strong means, looks and feels like.
Featuring world-renowned actress, producer and Pvolve partner Jennifer Aniston, the campaign - "A Strength That Sets You Free" - emphasizes the gripping allure of the Pvolve Method, from the sculpted results you can see to an enhanced mind-body connection you can feel, benefitting members throughout all phases of life... read more
K?rber Pharma appoints Wunderman Thompson to lead its global marketing communications
Global pharmaceutical technology expert and B2B producer, K?rber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.
K?rber Pharma is part of the international technology group K?rber, which offers its customers worldwide innovative technology, production, and software solutions along the entire pharmaceutical value chain... read more
LoopMe joins the Network Advertising Initiative
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has joined the Network Advertising Initiative (NAI), the self-regulatory association comprised exclusively of third-party digital advertising companies.
LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that protect the collection, storage, and use of consumer data... read more
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Building @ Dart.cx | Machine Learning Researcher @ UC San Diego
1 年Great video! The way you captured the intensity and excitement of the F1 race at Zandvoort was impressive. How do you balance showcasing the brand (Red Bull) while keeping the focus on the action? I'd love to connect and discuss further!
Digital Marketing Strategist | CEO Specialist | Content Strategist | Strategies & Projects | Development Strategies | Organizational Development | Business Learning & Benefits | Analytical Article for all categories |
1 年@Most Interesting Global Leader Plan. ?Global video processing platform market to reach ? $13.5 billion by 2028, report ? The global video processing platform market is set for remarkable expansion, ? predicted to surge from?$7.6 billion?in 2023 to?$13.5 billion?by 2028, with a robust CAGR of 12.1%. ? This is according to the latest report by Research and Markets.