#63 AI in Marketing

Stay sharp, marketers—this week’s insights unpack major shifts in TikTok’s ownership, AI personalization breakthroughs, the marketing skills you need in 2025, and fresh AI model innovations.

Summary Bullets:

• TikTok U.S.: Will a government stake change the game?
• Meta AI: Customization meets data privacy concerns.
• LinkedIn insights: Must-have marketing skills revealed.
• AI showdown: Google and Mistral’s latest moves.

Perplexity AI’s Bold Bid for TikTok U.S.: Could a Government Stake Be the Key?

Key Points:

• Perplexity AI’s new proposal includes giving the U.S. government up to a 50% stake in TikTok U.S. upon IPO.
• The move aligns with the Trump administration’s desire for tighter control of TikTok under the Protecting Americans from Foreign Adversary Controlled Applications Act.
• Other bidders, including Elon Musk, MrBeast, and Kevin O’Leary, have expressed interest but lack formal agreements.

Takeaway for Marketers:

TikTok’s ownership limbo could reshape its future in the U.S.—be ready for potential shifts in algorithm priorities, ad targeting, and creative freedom.

Meta AI Gets Personal: Customization Meets Data Tracking

Key Points:

• Meta AI now offers personalization features, remembering user preferences like dietary restrictions or shopping habits.
• The assistant can pull data from Facebook and Instagram to tailor responses, while letting users delete stored information.
• Despite privacy controls, concerns linger over Meta's growing data collection capabilities.

Takeaway for Marketers:

Hyper-personalized AI like Meta’s might revolutionize customer interactions—but tread carefully with privacy-conscious audiences.

LinkedIn Reveals 2025's Must-Have Skills for Marketers

Key Points:

• LinkedIn’s new report emphasizes AI proficiency, social media expertise, and content marketing as in-demand skills.
• While the industry faces rapid change, marketers report increased job satisfaction and a growth in job opportunities.
• Staying ahead means continuously adapting to emerging tools and trends, like AI-driven marketing strategies.

Takeaway for Marketers:

AI might feel like drinking from a firehose, but it’s the future—learn it, leverage it, or risk being left behind.

AI Model Wars Heat Up: Google and Mistral Make Bold Moves

Key Points:

• Google quietly launched Gemini 2.0 Pro, while Mistral AI introduced a lightweight model rivaling Big Tech innovations.
• Smaller, efficient AI models are emerging as serious competitors in generative AI tech.
• These advancements could lead to faster, more cost-effective AI applications for businesses.

Takeaway for Marketers:

AI competition isn’t just for tech giants—leaner models might offer smarter, budget-friendly tools for campaigns.