#620: How small businesses continue to thrive with Emily Washcovick, Yelp

The top-ranked enterprise marketing podcast | Listen on?Apple?|?Spotify?|?Website

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About the Episode

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out?

Host Greg Kihlstrom welcomes Emily Washcovick , Senior Field Marketing Manager and Small Business Expert at Yelp .

Emily works closely with small businesses nationwide, helping them navigate challenges, leverage customer feedback, and thrive in a competitive landscape. She’s here to share insights on how small businesses can excel in customer experience, maximize their resources, and use innovative tools like AI to grow.

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About Emily Washcovick

As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

Resources

Listen to more episodes on?Apple?|?Spotify?|?Website

• Yelp: https://www.yelp.com
• Don’t miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration
• Register now for HumanX 2025. This AI-focused event brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. https://humanx.co/
• The Agile Brand podcast website: https://www.theagilebrand.show
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com
• The Agile Brand podcast is brought to you by TEKsystems. Learn more at https://www.teksystems.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.?https://www.missinglink.company

Listen to more episodes on?Apple?|?Spotify?|?Website

?? Book Updates

ALSO AVAILABLE: The Agile Brand Guide to Customer Data Platforms: 2024 Edition with a Foreword by Heidi Bullock, CMO at Tealium.

?? Events & Speaking Engagements

• 2/24-27 2025: eTail Palm Springs (Palm Springs, CA) - Navigate the next chapter of retail at this iconic event. Learn more and register
• 3/9-3/12: HumanX (Las Vegas, NV) -?The must-attend,?venture-backed?conference for the artificial intelligence community.?Learn more and register
• 3/18-20: Catch Qualtrics X4 in Salt Lake City: Register now
• 3/24-26: Don’t miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker