$61K Valentine's Influencer Case Study

In today's Newsletter we will cover:

?? $61K Valentine's Influencer D2C Case Study

??? Creator Economy News & Updates

Valentine’s Day Campaign

First things first: starting your campaign early is key - as customers frequently shop for gifts for their loved ones, you want to make sure that your promotion starts at least 2 weeks before Valentine’s Day, ideally 3 weeks, giving your customers enough time to purchase and receive their gifts in time.?

In this case, the promotion's start date was January 28, which is reflected in the increase in sales (see screenshot above).?

In order for the campaign to start on Jan 28. We initiated the reach out to the influencers on January 5, giving us enough time to discuss the campaign brief, negotiate, and send new products that had to be advertised.?

What is important to understand is that we invited influencers with whom we had already established a relationship. They have previously received a product and posted at least once for the brand. We manage these influencer relationships through the the Influencer Hero CRM. ?

Below, you can find the template that we used to invite the influencers. You can access all our Valentine's influencer templates including follow ups for free here.

INVITATION EMAIL

SUBJECT LINE:

ENTER FIRST NAME OF INFLUENCER – ENTER YOUR BRAND NAME Partnership

EMAIL BODY:

Hi ENTER FIRST NAME OF INFLUENCER,

I am excited to share that we are organising a Valentine’s campaign and we would love to have you onboard!

We would like to put the focus on ENTER PRODUCT which we could ship your way. It is our newest product and you would be the first to try it! :)

Regarding the campaign we would like to make sure that our customers will receive their order on time for Valentines day. Would you be open to make one story post when the campaign starts on ENTER DATE and another one during the week?

On top of this we would like to offer ENTER FIXED PAYMENT and / or ENTER AFFILIATE%.

Can I send you our new ENTER PRODUCT?

Best,

If you are using Influencer Hero there is no need to adjust each message one by one as we offer custom place holders to automatically personalize each message.

To lazy to set up your influencer outreach your self? Simply enter a few sentences describing your brand and your campaign goal and our Ai-powered system will do the work for you! ?

Now back to the case study. After you have invited your Influencers, there are typically three possible replies.?

1. They show interest and ask for more info?
2. They ask if you have a budget for this campaign?
3. No reply?

Below, you can find the templates for each of these scenarios.?

INTERESTED

Hi ENTER FIRST NAME OF INFLUENCER,

It is so great to hear you are interested! We are super excited to work with you again! :)

For this campaign your discount code: ENTER DISCOUNT CODE is set at ENTER DISCOUNT CODE % and your commission at ENTER COMMISSION %.

You can find the affiliate link and personal code which are both used to track your commission below:

• Link: ENTER AFFILIATE LINK
• ENTER DISCOUNT CODE % Code: ENTER DISCOUNT CODE

Looking forward to seeing your beautiful posts! :)

Best,

NEGOTIATION

Influencer asking for a fee / bigger budget

Hi ENTER FIRST NAME OF INFLUENCER,

Thank you so much for your response! We totally understand how much time and effort it takes to manage an account like yours.

However, as a small business we are forced to work with a limited budget.

For the Valentine's Campaign, we would be able to offer you our ENTER PRODUCT + ENTER INCREASE AFFILIATE COMMISSION.

Meaning you will receive 20% of all referrals made through your affiliate link!

We are very excited to work with you again and would love to have you onboard for this campaign!

Best,

NO REPLY

Follow up 1 template:

Hi ENTER FIRST NAME OF INFLUENCER,

Hope everything is well!

I wanted to check in on you as our Valentine’s Day Campaign starts this ENTER DATE!

We would love to send you our ENTER PRODUCT. Furthermore, you would also receive ENTER AFFILIATE% which means that you will receive ENTER AFFILIATE% on all referrals made through your affiliate link!

Would you be open to making a story post when the campaign starts on the ENTER DATE?

Looking forward to hearing from you! :)

Best,

With influencer marketing, good communication is vital. Remember that influencers get a lot of messages every day. Sending frequent follow-ups is a must. You can automate all this using our Influencer outreach drip campaigns and scheduled email sequences.?

While negotiating, try to make your offer as attractive as possible despite limited budgets. Sum up all the perks and gifts and explain the potential for earning additional money through your affiliate system.?

Once your influencers agree, don’t forget to dispatch the products on time and keep shipping times in mind. Using our influencer gifting feature, which is integrated with your CMS like Shopify and WooCommerce or custom integrations for custom build websites you can directly dispatch products to influencers with a click of a button.?

Once the products have been dispatched, the work doesn’t stop there. Make sure to remind your influencers before your campaign starts using the template below.?

REMINDER 1 - ONBOARDED

Hi ENTER FIRST NAME OF INFLUENCER,

I hope you are doing well!

Just a friendly reminder that our Valentine’s campaign starts tomorrow! :)

We are super excited to have you onboard! You can access your link and code below.

• Link: ENTER AFFILIATE LINK
• ENTER DISCOUNT CODE % Code: ENTER DISCOUNT CODE

Let me know if you have any last minute questions!

Best,

Once the influencers have posted, which is automatically tracked through our Influencer UGC feature, remember to thank them and try to get them to continue to share about your promotion while your promotion is still live.?

Use the template below for this:?

THANK YOU POSTED

Hi ENTER FIRST NAME OF INFLUENCER,

Thank you so much for your beautiful post and for helping to announce the launch of our Valentine’s Day campaign!!

We loved your post and the way you ADD PERSONALISED SENTENCE.

It would be great if you could continue to give your audience access to the offer which will stay active until ENTER END DATE.

Thank you so much again for being part of this!

Best,

Don’t lean back yet. For seasonal campaigns, we always generate the most revenue in the final days of the campaign, which you can see in the screenshot below.?

Why is this? - Urgency is, without a doubt, one of the strongest drivers to convert prospects into loyal customers.

Imagine how 20-30 influencers talk to their followers, urging them to use their code as the offer expires today at midnight. For this Valentine’s campaign, we had the final day of the sale on Valentine’s Day itself (Feb. 14).?

Two Benefits:?

• You often get an additional post for free from the creators?
• These final reminder posts often convert best due to urgency & FOMO?

Use the template below to remind your influencers of the campaign closing and get them to share about your promotion ending.?

CAMPAIGN CLOSING FINAL WEEKEND

Hi ENTER FIRST NAME OF INFLUENCER,

I hope you are having a great week! I just wanted to inform you that this will be the final weekend of our Valentine’s campaign.

In case you would like to give your fans one last chance to access the ENTER DISCOUNT CODE % offer (which ends on ENTER DAY) you can use your link and code below :)

• Link: ENTER AFFILIATE LINK
• ENTER DISCOUNT CODE % Code: ENTER DISCOUNT CODE

Let me know if you have any questions!

Best,

Now that your campaign has ended thank all the influencers who participated using the template below.?

CAMPAIGN ENDED THANK YOU EMAIL

Hi ENTER FIRST NAME OF INFLUENCER,

Thank you so much for being part of this year’s Valentine’s campaign!

It was a great success which wouldn’t have been possible without your support and as a small business partnering with you really means a lot!

Your payment will be processed this week and you will receive a confirmation from me once it has been processed!

Thank you again for being part of the campaign! If you have any questions you can always reach me! :)

Best,

All of this requires hard work, but - hard work pays off. Generally, the ROI on these campaigns is considerably higher than what you can achieve using Paid ads. The ideal mix would be to combine both. Boosting your overall marketing effectiveness using influencers.?

If you are interested in working with us, schedule a free consultation with one of our media experts here.

Creator Economy News & Updates

?? White House Gives Content Creators Front-Row Access

The White House is giving digital creators a dedicated front-row seat at press briefings, acknowledging their growing influence in news distribution. This shift comes as trust in mainstream media declines and younger audiences rely more on social platforms for information.

?? Flip Launches $100M Creator Fund Amid TikTok Shop Uncertainty

Social commerce app Flip is investing $100M to attract creators as TikTok Shop’s future in the U.S. remains uncertain. The fund offers equity-based payouts ranging from $6,000 to $100,000, positioning Flip as a strong alternative in the social commerce space.

?? Snapchat Finds Creator Ads More Effective Than Brand Ads

Snapchat research shows creator-led ads hold viewers' attention 12% longer and drive higher conversions compared to traditional brand ads. The study reinforces the value of influencer-driven marketing in today’s digital landscape.

?? Tinder Uses TikTok Influencers to Change Gen Z’s Dating Perceptions

Tinder launched a campaign featuring TikTok influencers trying both in-person dating and the app. Research showed 58% of Gen Z viewers became more likely to use Tinder after watching, addressing concerns that dating apps feel less authentic.

?? Meta Begins Testing Ads on Threads as It Hits 300M Users

Meta is rolling out ads on Threads, allowing brands to extend campaigns from Facebook and Instagram with a single click. With 300M monthly users, Threads is becoming a serious contender in the social media landscape.

?? TikTok Ad Revenue Surpasses YouTube, Hitting $63.3B

TikTok’s ad revenue soared to $63.3B globally, surpassing YouTube’s $33.3B. With nearly 2B monthly users, TikTok’s dominance in short-form content is reshaping digital advertising strategies.

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6 February 2025

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