#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI

The top-ranked enterprise marketing podcast | Listen on?Apple?|?Spotify?|?Website

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About the Episode

Are you sure you know where your marketing dollars are making the biggest impact?

In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? We’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics.

Host Greg Kihlstrom welcomes Mike True, CEO & Co-Founder of Prescient AI. Today, we’ll explore how to ensure your marketing dollars are delivering maximum return on investment and the role AI plays in getting it right.

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About Mike True

Mike True is the co-founder and CEO of Prescient. Prior to starting the company in 2019, Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through the implementation of various artificial intelligence and analytics solutions.

Resources

Listen to more episodes on?Apple?|?Spotify?|?Website

• Prescient AI website: https://prescientai.com/
• Don’t miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration
• Register now for HumanX 2025. This AI-focused event brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. https://humanx.co/
• The Agile Brand podcast website: https://www.theagilebrand.show
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com
• The Agile Brand podcast is brought to you by TEKsystems. Learn more at https://www.teksystems.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.?https://www.missinglink.company

Listen to more episodes on?Apple?|?Spotify?|?Website

?? Book Updates

ALSO AVAILABLE: The Agile Brand Guide to Customer Data Platforms: 2024 Edition with a Foreword by Heidi Bullock, CMO at Tealium.

?? Events & Speaking Engagements

• 2/24-27 2025: eTail Palm Springs (Palm Springs, CA) - Navigate the next chapter of retail at this iconic event. Learn more and register
• 3/9-3/12: HumanX (Las Vegas, NV) -?The must-attend,?venture-backed?conference for the artificial intelligence community.?Learn more and register
• 3/24-26: Don’t miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker