$6,000 or goodbye forever—what would you choose?
CJ Ramos CDMP, PCM
Copywriting Strategist | Creator of the Copy Engine Framework | Helping Colleges & Brands Drive Enrollment and Engagement
It was supposed to be a routine vet visit.
But instead, I found myself staring at a clipboard, trying to process what the vet had just said:
"We can perform the emergency surgery today—it’ll cost $6,000 upfront. Or… we can euthanize her tonight for $450."
Two options. One choice. And a clock ticking louder in my head than in the sterile exam room.
Here’s the thing about decisions like that:
You don’t get time to analyze spreadsheets. You don’t get to workshop pros and cons. You just act.
I handed over my credit card.
Because, in that moment, I realized something:
When it matters most, hesitation is the most expensive choice of all.
The funny thing is, this lesson applies far beyond a vet’s office.
How many times do we find ourselves frozen, staring at our own version of that clipboard?
We tell ourselves we need “just a little more time.”
But here’s the truth:
The right decision, made decisively, is almost always less costly than waiting.
So whatever clipboard is in front of you right now—
What’s it going to be?
If you’ve got a clipboard moment sitting in front of you, and you’d rather not face it alone… There’s always an option to talk it through with someone who’s been there before.
-CJ