60 Video Marketing Statistics for 2025 That You Can’t Ignore

As the digital landscape evolves, video marketing continues to be a dominant strategy for businesses of all sizes. For small business owners in the USA—especially in New York, New Jersey, Philadelphia, and Connecticut—understanding the latest 60 video marketing statistics for 2025 is essential for staying competitive. With platforms like YouTube, Instagram, and TikTok experiencing exponential growth, knowing how video trends and consumer behavior are shifting will help you create engaging content that drives brand awareness, generates leads, and boosts sales. In this guide, we will explore key video marketing statistics that you can’t ignore and show you how to leverage them for your business’s success.

Video Marketing Statistics Defined

But before we dive in, let’s start defining these words:

1. Video Marketing

Video marketing refers to using video content to promote or market your product, service, or brand. According to Wyzowl, 86% of businesses use video as part of their marketing strategy, with more brands planning to increase their video budgets in 2025. The effectiveness of video in building brand awareness and driving conversions has made it a crucial tool in modern marketing.

2. Marketing Trends

Marketing trends highlight shifts in consumer behavior and platform usage that influence how businesses should approach their video content. Trends for 2025 include AI-driven personalized videos, short-form content, and shoppable videos—all of which are expected to dominate the landscape as more consumers demand tailored and engaging experiences.

3. Video Content

Video content encompasses various formats, from short clips to long-form video, live streams, tutorials, product demos, and explainer videos. Data from Cisco suggests that by 2025, 82% of all consumer internet traffic will be video-based, showing how integral video content will become in the near future.

4. Consumer Behavior

Consumer behavior is shifting toward preferring video content over other forms of media. According to HubSpot , 54% of consumers want to see more video content from the brands they support. As consumers spend more time watching videos on their smartphones and social platforms, businesses will need to create engaging, accessible, and shareable video content to meet this demand.

5 Challenges of Video Marketing in 2025

Video marketing offers numerous opportunities, but it also presents challenges for small businesses trying to navigate an increasingly competitive landscape. Below are five key challenges small businesses face with video marketing, supported by specific studies and statistics:

1. Rising Production Costs

While creating video content has become more accessible, producing high-quality video that stands out can still be expensive. Small businesses often struggle with the costs of professional production, including equipment, editing software, and hiring talent. According to Forbes, businesses are allocating more budget toward video production, with an increasing focus on quality over quantity.

2. Content Saturation

With more businesses investing in video, the market has become saturated with content. HubSpot reports that the average person watches 19 hours of video online per week, making it harder for brands to capture attention in an oversaturated market. Small businesses need to focus on creativity and niche targeting to break through the noise.

3. Short Attention Spans

In 2025, consumers will have even shorter attention spans, particularly with the popularity of platforms like TikTok, which prioritize short, snappy videos. Microsoft estimates that the average attention span is only 8 seconds, making it a challenge for businesses to convey their message effectively in a short time.

4. Technological Barriers

While new tools and technologies, such as AI-driven personalization and interactive video features, can enhance the viewer experience, these technologies also present a learning curve. Small businesses may struggle to implement these tools without technical expertise, which could hinder their ability to create cutting-edge video content.

5. Privacy Concerns

As businesses increasingly rely on personalized video content, navigating data privacy regulations like the GDPR and CCPA becomes a challenge. Collecting customer data for video personalization must be done carefully to avoid violations, making it essential for businesses to stay updated on legal requirements.

5 Benefits of Understanding Video Marketing Statistics for 2025

Despite the challenges, understanding the latest video marketing statistics for 2025 offers significant benefits to small businesses. Here are five advantages of staying informed about video marketing trends:

1. Better Audience Engagement

Video is one of the most engaging types of content. Understanding key statistics—such as 54% of consumers wanting more video content—helps businesses focus their efforts on creating more interactive, personalized, and shareable videos. According to Forrester, viewers retain 95% of a message when delivered through video, making it a highly effective tool for brand communication.

2. Increased Conversion Rates

By leveraging video marketing trends such as shoppable videos and personalized content, small businesses can significantly improve their conversion rates. According to Wyzowl, 84% of people say they were convinced to buy a product after watching a brand’s video, demonstrating the direct impact video has on sales.

3. Enhanced SEO Performance

Understanding how video impacts SEO is crucial. Videos embedded on websites increase dwell time and lower bounce rates, which are key factors for ranking higher on Google search results. Brightcove reports that websites with video content are 53 times more likely to rank on the first page of Google search results.

4. Strengthened Brand Awareness

Videos are highly shareable, meaning a well-executed video can quickly gain traction and increase brand visibility. Forbes reports that videos are shared 1200% more than text and images combined, making video marketing an excellent tool for boosting brand awareness.

5. Improved Customer Trust

Videos help build trust and credibility with your audience. Explainer videos, product demos, and customer testimonials allow businesses to establish authenticity and transparency, which leads to stronger relationships with customers. According to Wyzowl, 91% of consumers say they feel more confident in making a purchase after watching a product video.

15 Top and Best Video Marketing Statistics for 2025

Video is no longer just an entertainment medium—it's becoming the backbone of marketing strategies, with more businesses shifting their focus toward visual storytelling to engage audiences. To help you understand where video marketing is headed and why it is crucial in your marketing future, here are the top 35 video marketing statistics for 2025 that you can’t ignore:

1. Video Will Account for 85% of All Internet Traffic by 2025

According to Cisco's Annual Internet Report, 85% of all consumer internet traffic will come from video by 2025. This means businesses not prioritizing video marketing will miss out on a significant portion of online visibility. As video continues to dominate online consumption, brands that fail to adapt will see decreased engagement and relevance in the digital space.

• Action Points:Invest in professional video production tools or services.Create a video content calendar to ensure regular uploads.Optimize all video content for mobile devices and fast loading times.

2. 92% of Marketers Will Use Video as a Key Marketing Tool

By 2025, Wyzowl’s Video Marketing Statistics predict that 92% of marketers will use video as a core part of their strategy. This means video marketing is no longer optional but essential. Companies that do not embrace video risk falling behind competitors who are leveraging this highly engaging content format to capture and retain customers.

• Action Points:Build a dedicated video marketing strategy within your overall marketing plan.Study competitors' video strategies to understand what's working in your industry.Invest in video training or collaboration with expert content creators.

3. Short-Form Videos Will Be Preferred by 80% of Marketers

According to HubSpot's State of Marketing Report , 80% of marketers will prioritize short-form videos (under 60 seconds) by 2025. This shift means that audiences are gravitating towards quick, easily digestible content, and businesses that continue to produce long-form, non-engaging videos may lose traction. Short-form content like TikTok, Instagram Reels, and YouTube Shorts will become the mainstay for digital marketing.

• Action Points:Prioritize the creation of engaging, short-form videos tailored for platforms like TikTok and Instagram Reels.Leverage trends and challenges that fit your brand’s message to increase organic reach.Track engagement data on short videos to refine content strategies and improve performance.

4. 74% of Consumers Will Prefer Video Over Text for Learning About Products

By 2025, Wyzowl’s Research shows that 74% of consumers will choose video over text when learning about a product or service. This highlights a clear consumer preference for video, meaning that businesses not utilizing product demos, explainer videos, and video testimonials will struggle to keep potential customers engaged and informed.

• Action Points:Create product demo and explainer videos that clearly showcase benefits.Use video testimonials from satisfied customers to build trust.Incorporate video into email marketing and landing pages to boost conversions.

5. 87% of Video Marketers Will Report Positive ROI

According to Wyzowl's 2025 Projections, 87% of marketers will report a positive return on investment (ROI) from video marketing. This statistic confirms the growing financial value of video, meaning that businesses without video as part of their marketing toolkit may miss out on increased conversions and customer loyalty that video content can drive.

• Action Points:Track the performance of all video content to measure ROI.Use video ads on social platforms to boost conversions and reach.Regularly audit video content for updates or optimizations based on performance data.

6. 65% of Video Engagement Will Come from Live Streaming

By 2025, live streaming will account for 65% of all video engagement, according to Social Media Today. This surge in real-time content means businesses that are not leveraging live videos (on platforms like Instagram Live or YouTube Live) will miss valuable opportunities for real-time interaction and community building.

• Action Points:Host live Q&A sessions, product demos, or webinars to increase real-time engagement.Promote upcoming live streams through social media, email, and website banners.Engage viewers during live streams by answering questions or featuring audience-generated content.

7. 90% of Social Media Users Will Watch Mobile Videos

By 2025, 90% of all social media video consumption will occur on mobile devices, as highlighted in eMarketer's Report. This shift requires businesses to ensure that all video content is optimized for mobile, including aspects like aspect ratio, subtitles, and loading speed, to capture and retain viewers on-the-go.

• Action Points:Optimize videos for vertical format and make them mobile-friendly.Add subtitles or captions to all videos for easy viewing without sound.Test video loading speed and compatibility across different mobile devices.

8. 70% of Gen Z Will Engage with Branded Video Content

According to McKinsey's Gen Z Insights, 70% of Gen Z will actively engage with branded video content. This means brands targeting younger demographics must be creating engaging, authentic video content tailored to platforms like TikTok and YouTube, where Gen Z spends most of their time.

• Action Points:Focus on creating content that aligns with Gen Z values (authenticity, inclusivity, and social impact).Leverage TikTok, Instagram Reels, and YouTube for branded content.Partner with Gen Z influencers for authentic video collaborations.

9. 60% of Consumers Will Expect Personalized Video Content

Salesforce's Research shows that by 2025, 60% of consumers will expect personalized video content. This growing demand for customized experiences means that businesses should tailor their video content based on consumer preferences and behaviors to increase relevance and drive higher engagement.

• Action Points:Use customer data to personalize video content for segmented audiences.Implement AI tools to deliver personalized video experiences at scale.Use dynamic video ads that adapt to individual user behaviors or preferences.

10. 68% of Video Content Will Be Viewed On-Demand

According to Nielsen's Reports, by 2025, 68% of all video content will be consumed on-demand, rather than live. This indicates a preference for flexible viewing, meaning businesses need to make sure their video content is available across platforms where users can access it at their convenience, such as YouTube or Vimeo.

• Action Points:Ensure all video content is accessible on-demand across multiple platforms.Upload webinars, product launches, or event recordings for later viewing.Create video content that can be consumed asynchronously, ensuring value whether viewed live or later.

11. 72% of B2B Marketers Will Use Video for Lead Generation

According to Content Marketing Institute’s Study, 72% of B2B marketers will rely on video as a lead generation tool by 2025. This highlights the growing importance of video in the B2B space, where explainer videos, webinars, and case studies offer engaging ways to educate and convert potential clients.

• Action Points:Create educational content like explainer videos or whiteboard animations that address common pain points.Use gated video content (e.g., webinars) to collect leads in exchange for valuable insights.Incorporate video in email campaigns and landing pages to improve lead generation and nurture processes.

12. Interactive Video Will Increase Engagement by 45%

By 2025, Insider Intelligence predicts that interactive video will boost engagement by 45%, allowing viewers to interact directly with video content. This trend demonstrates the power of interactive features—such as clickable elements and quizzes—in driving deeper user engagement.

• Action Points:Develop interactive product demos or tutorials that allow users to click through different features.Use video quizzes, polls, or forms to engage viewers and collect feedback or leads.Incorporate clickable links in videos for seamless transitions to product pages or services.

13. Product Videos Will Influence 80% of Purchase Decisions

As per HubSpot's Marketing Trends , by 2025, 80% of consumers will rely on product videos to make purchasing decisions. This indicates that clear, engaging product demos and customer testimonials are crucial in helping potential buyers feel confident about their purchases.

• Action Points:Invest in high-quality product demonstration videos to showcase features and benefits.Feature customer video testimonials to build trust and provide social proof.Include video reviews or unboxing videos on product pages to influence purchase decisions.

14. Video Will Be a Key Conversion Tool for 70% of Landing Pages

According to Unbounce’s Landing Page Conversion Report, 70% of landing pages with video will experience higher conversion rates. This trend underscores the importance of video in helping visitors understand products quickly and increasing trust, leading to better conversions.

• Action Points:Add explainer videos or customer testimonials to landing pages to increase conversions.Keep videos short and engaging, ensuring they communicate key value propositions clearly.A/B test landing pages with and without video to optimize for the highest conversion rates.

15. Explainer Videos Will Boost Conversions by 45%

By 2025, explainer videos will increase conversions by 45%, according to Wyzowl’s Video Marketing Statistics. This highlights the value of creating succinct, informative videos that help consumers understand complex products or services, leading to better decision-making.

• Action Points:Develop short, clear explainer videos that simplify your product or service offering.Use animation or whiteboard videos to make abstract or complex concepts easy to understand.Place explainer videos prominently on landing pages, homepages, and sales emails to boost conversions.

16. 55% of All Emails Will Include Video Content

By 2025, Campaign Monitor projects that 55% of all email marketing campaigns will feature video content. This reflects the increasing integration of video into email marketing, as videos can significantly improve click-through and engagement rates.

• Action Points:Embed engaging videos in your email newsletters to increase open and click rates.Create personalized video messages for high-value customers or lead nurturing.Optimize email videos for quick loading and compatibility with various email clients.

17. Brands Will Increase Video Marketing Budgets by 30%

As reported by Forrester, video marketing budgets will increase by 30% by 2025, reflecting its growing importance in digital strategies. Companies that do not adjust their budgets for high-quality video production risk falling behind in delivering the engaging content consumers expect.

• Action Points:Allocate a dedicated portion of your marketing budget for professional video production.Invest in editing software, equipment, or partner with video production agencies.Explore newer video formats like interactive, shoppable, or live streaming to keep content fresh.

18. 88% of Marketers Will Optimize Video for Voice Search

According to Search Engine Journal, 88% of marketers will optimize their video content for voice search by 2025. With the growing use of voice assistants like Alexa, Siri, and Google Assistant, businesses need to ensure that their video content can be found through voice-activated queries.

• Action Points:Optimize video titles, descriptions, and metadata with natural language phrases used in voice searches.Create video content that answers common customer questions or FAQs.Use transcriptions and closed captions to improve video SEO and voice search discoverability.

19. Video Ads Will Account for 60% of All Digital Ad Spend

By 2025, video ads will comprise 60% of all digital ad spend, according to eMarketer. This trend underscores the importance of video as the most effective ad format for capturing audience attention, making it essential for businesses to allocate more budget toward video advertising.

• Action Points:Increase your digital ad spend on video ads across platforms like YouTube, Facebook, and Instagram.Use engaging storytelling techniques in video ads to capture attention in the first few seconds.Test various video ad formats, including short-form, interactive, and shoppable video ads, to maximize impact.

20. 95% of Video Views Will Be Shoppable by 2025

According to TechCrunch, 95% of video content will be shoppable by 2025. This indicates that most videos will allow users to click and purchase directly from the video itself, merging entertainment with e-commerce. Businesses not implementing shoppable videos may lose out on conversion opportunities.

• Action Points:Integrate shoppable video elements into your e-commerce marketing strategy, allowing viewers to buy directly from the video.Use platforms like Instagram and YouTube to create shoppable video ads and product demos.Collaborate with influencers or create product unboxing videos that include direct purchasing options.

21. The Average Watch Time for Videos Will Be 2.8 Minutes

By 2025, Wistia’s Video Length Study suggests the average video watch time will stabilize at around 2.8 minutes. This reflects a balance between short attention spans and the need for substantive content. Businesses that continue producing overly long videos may experience high drop-off rates, as consumers prefer concise, informative content.

• Action Points:Focus on creating short, impactful videos that deliver key messages in under three minutes.Use analytics tools to monitor video engagement and adjust lengths accordingly.Experiment with teaser content or series-based videos to keep users coming back for more.

22. User-Generated Video Content Will Drive 50% More Engagement

A study by Stackla reveals that user-generated video content (UGC) will drive 50% more engagement than branded content by 2025. UGC taps into authenticity and trust, which resonates more strongly with consumers than polished corporate videos. Brands that fail to incorporate UGC will miss out on higher engagement and loyalty.

• Action Points:Encourage customers to create and share videos featuring your products or services with incentives.Share user-generated videos across your social media platforms to build community and trust.Launch video contests or challenges to drive UGC and organic reach.

23. 71% of YouTube Users Will Follow Brands

By 2025, Think with Google reports that 71% of YouTube users will follow at least one brand channel. This growing audience engagement demonstrates the platform’s power in building long-term brand loyalty and influence. Businesses that don’t develop an active presence on YouTube risk missing opportunities to connect with and retain a devoted audience.

• Action Points:Build and maintain a dedicated YouTube channel, posting regular content that aligns with your brand.Optimize videos for SEO by using relevant keywords in titles, descriptions, and tags to improve discoverability.Engage with followers by responding to comments and creating content based on user feedback or questions.

24. Video Retention Rates Will Increase to 62%

By 2025, Wistia predicts video retention rates will reach 62%, signaling that audiences will engage with video content for longer. Higher retention rates mean more potential for brands to convey their messages, but businesses must create compelling, relevant videos to keep viewers engaged.

• Action Points:Focus on creating highly engaging and valuable content that solves problems or entertains your audience.Keep the most important message at the beginning of your videos to hook viewers early on.Use analytics to measure where viewers drop off and optimize future videos to maintain retention.

25. Virtual and Augmented Reality Videos Will Grow by 40%

Statista’s Forecast shows that virtual and augmented reality (VR/AR) video usage will grow by 40% by 2025. This immersive technology allows businesses to create more interactive and engaging content, which will become increasingly crucial for standing out in competitive markets.

• Action Points:Experiment with VR and AR technologies to create immersive product experiences, such as virtual try-ons or 360° product tours.Partner with tech agencies to create custom AR experiences that align with your brand's identity and customer journey.Use AR in mobile apps and social media filters to engage consumers in a more interactive way.

26. 50% of Video Content Will Be Translated or Subtitled

By 2025, Common Sense Advisory expects that 50% of video content will be translated or subtitled, making it accessible to global audiences. Businesses that fail to provide localized content risk losing a significant portion of the international market, as viewers prefer content in their native languages.

• Action Points:Incorporate subtitles in all video content to cater to a broader audience, including those watching without sound.Translate key video content into multiple languages to target international markets.Use localization services or AI tools to streamline the translation and subtitling process efficiently.

27. 85% of Companies Will Offer Video Training to Employees

By 2025, LinkedIn Learning’s Insights predict that 85% of businesses will utilize video for employee training and onboarding. Video-based learning is more flexible and engaging, helping businesses educate their teams more effectively. Companies that don’t embrace video training risk falling behind in talent development and employee satisfaction.

• Action Points:Develop internal video training programs to onboard new hires and train employees on updated processes or technologies.Use explainer videos and e-learning platforms to make employee education more interactive and accessible.Measure employee engagement with training videos to refine and improve content for better results.

28. LinkedIn Video Content Will Grow by 65%

According to LinkedIn’s Marketing Solutions Blog , video content on LinkedIn is expected to grow by 65% by 2025. As more B2B marketers leverage video on LinkedIn to drive engagement, businesses that don’t embrace video on the platform risk missing opportunities to connect with professionals and generate leads.

• Action Points:Post educational and thought-leadership videos to build credibility and establish your brand as an industry expert.Use LinkedIn’s video ads to target specific B2B audiences and generate high-quality leads.Experiment with LinkedIn Live to interact directly with your audience through real-time Q&A sessions or virtual events.

29. 70% of Podcasts Will Have Video Versions

By 2025, 70% of podcasts will offer video versions, according to Podcast Insights. This reflects the growing preference for visual content alongside audio, providing additional engagement opportunities for brands. Businesses that fail to integrate video into their podcast strategy may miss out on engaging with a broader audience that prefers visual content.

• Action Points:Record video versions of your podcast episodes and upload them to YouTube or social platforms to reach a wider audience.Promote video clips or highlights from your podcasts on social media to increase visibility and engagement.Use video podcasts to showcase guest speakers or demonstrate products in real time.

30. User Video Reviews Will Increase Purchase Likelihood by 58%

BrightLocal’s Consumer Review Survey indicates that video reviews can increase purchase likelihood by 58% by 2025. Video reviews from real customers add authenticity and trust to product recommendations, which are key drivers of purchasing decisions. Businesses that fail to incorporate user-generated video reviews may struggle to convert hesitant buyers.

• Action Points:Encourage satisfied customers to create and submit video reviews, perhaps with incentives like discounts or giveaways.Share video reviews on product pages, email campaigns, and social media to build trust with potential buyers.Feature authentic user-generated video reviews in paid advertising to enhance credibility.

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