#60 : Read Write Own

Hey, marketers! ??

Here’s what you need to know about Web3 this week:

• Web3 social takes off.
• Pudgy launches NFT licensing platform.
• Doodles partners with Casio.
• EA hints at Web3 entry.
• Binance goes Ordinals.
• Polygon Labs layoffs.
• 580M people use crypto.
• Stablecoins on Amazon & more.

Let's jump in.

?? Top 5 Reads

• The State of Consumer Crypto.?By BlockchainBrett.?Link
• The dark side of gamification (in Web3).?By Andrew Chen.?Link
• The gamification of consumer tech.?By Katie Chiou & Graeme Boy.?Link

More top reads...

? Web3 + NFTs

Marketers, take note??

Farcaster?(aka. an “on-chain” Twitter) has been around for over a year. Now, it’s taking off:

• The app experienced a?surge in activity?after launching its "Frames" feature.
• The feature allows developers (and brands!) to embed interactive experiences in posts.

Why it matters:?This essentially enables embedded, seamless one-click buying journeys through a post for users and on-chain affiliate commissions for the influencer. Marketers, take note.?See it?for yourself.

Zoom in:?Farcaster is social, on-chain protocol. Users decide what front-end (application) they use with it. All interactions and assets are stored in the users’ wallets.

Want to try Farcaster? Start?here.

The big picture:?On decentralized social media users own the things they liked and shared. They’re not just consumers of content but active participants and stakeholders. Value flows back to users programmatically, instead of being captured by big platforms.

Punchline: As Farcaster gains traction, Frame could be a killer commerce feature for brands.

Dive deeper:

• The great speculative exodus to Web3 social.?Link
• Why Farcaster frames are so important.?Link

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Community-led brands ??

• Last weekend, Pudgy Penguins has introduced their licensing platform “Overpass”, jointly created with SaaSyLabs.?Link
• In the last 4 month, the value of Pudgy?NFTs?nearly 5x to almost $40k, fueled by an?impressive series?innovations.?Link

Why it matters:?NFT holders can now license their NFTs with just a few clicks, all on-chain.

Zooming out:?Other NFT projects can add their collections to the licensing pool too, while brands can offer licenses to Overpass and its collections.

The goal is to make it the go-to platform for NFT licensing.

Why it matters to brands:?Pudgy Penguins is laying the blueprint for community-led brands, built by its most loyal fans, who “own” a digital stake by holding NFTs, and who profit from social status, experiences, and now... licensing fees.

More on Web3:

Continue reading...

?? Crypto & Macro

a16z’s Chris Dixon Pitches Web3??

• Chris is on the media circuit pitching his new book?Read Write Own.?Link

Why it matters:?Media and PR is a powerful weapon to shape public opinion. Chris?is doing?for Web3 what others have done for crypto...

Continue reading...