The 60 Linkedin Tips I wish I flipping applied years ago!

Do you find LinkedIn overwhelming? Are you lost when it comes to making connections and generating leads? You're not alone! Social media is easier to sell than use. But don't worry, We've got your back!

Check out these tips that will help you optimize your time and make money. And if you like what you see, subscribe to get weekly tips! Your profile is your secret weapon on LinkedIn - it's what makes prospects view you as legitimate. Don't sell multiple things to different people, focus on selling one thing to one audience. To get a meeting with a prospect, it takes an average of 8 touchpoints, so be persistent! And remember, the first goal of outreach is to get a reply. Want to get your message across?

DM your prospects early or late and write your messages like you would an SMS or WhatsApp. Avoid creating content for yourself and instead create content that appeals to your audience. Lastly, remember to engage with your prospects before asking for a meeting, and make your post assets taller for maximum impact. If you keep these tips in mind, you'll be a LinkedIn master in no time!

So here are a list of 60 killer tips that you really should apply today to be a boss on this platform and have people stop and take notice!

1. All sales success on LinkedIn is from the profile - your company page is often just a validation tool for prospects to see your legit.
2. It's hard to sell multiple things to different prospects, focus on selling one thing to one audience.
3. Posts on LinkedIn that do well are consumed in 60 seconds or less. The majority of value is in the last 30 seconds.
4. It's easy to book a meeting with a prospect if they feel like you have made an effort to engage them in a meaningful way.
5. On average it takes 8 touchpoints to book a meeting with a prospect, very few prospects will respond to your first message.
6. The first goal of outreach is to get a reply, not get a meeting
7. The best times to DM prospects are early and late.
8. Write your messages like they are SMS / WhatsApp messages, they feel more relational.
9. 62% of prospects view your profile before deciding to accept connects or respond to messages, so optimise your profile.
10. Your headline is pivotal for getting connection requests accepted or ignored. Add your value statement into your headline.
11. Don't be an a*shole in the comments, this will get shown to your first degree networks.
12. If you want to get more reach and impressions, connect with people who engage with content - even if they aren't prospects.
13. Avoid creating content for yourself - you get great engagement, but usually from people who do what you do.
14. Chasing engagement is a fools game. Outbound engage with prospects and build a network of interested people.
15. Post at least 3 times per week, one personal, one promotional and one topical.
16. Posting more than once per day can reduce your reach and visibility.
17. Posting more than 4 times in one day can harm your reach on future posts.
18. Polarising content can go viral, but it can also alienate clients and customers.
19. DMs to prospects work best when they are short and ask questions. Longer DMs get ignored.
20. Lots of hashtags looks desperate and needy, use 3-5 max.
21. Use the Hashtags your audience is likely following, not hashtags about your post or topic.
22. Sending a voice message to a prospect on LinkedIn is more likely to be read.
23. Sending 1:1 Loom videos work better than text if you want to book a meeting with a prospect.
24. Reposting your posts into industry groups can increase the visibility of your content.
25. Endorsements might seem weird but a third of recipients DM to say thank you for the endorsement... even when they don't know you.
26. Nobody remembers anything that happens on LinkedIn. After a few days it's all forgotten. Remember that!
27. If you call or email prospects, use LinkedIn to 'warm up' prospects before you outreach.
28. If you want to use LinkedIn alongside other channels - always connect on LinkedIn first.
29. Engage with prospect 4-5 times before you ask for a meeting, the success rate is 3x higher.
30. Videos and Carousels work better than any other type of post.
31. Make your post assets taller, it makes then harder to scroll past.
32. The jester never becomes King. Don't play the fool for reach. Nobody buys from people that feel like a risk.
33. Personal brands are a combination of your topic, expertise, personality and consistency - expertise on it's own isn't enough.
34. People buy results - if your results aren't clear people won't see the value.
35. It's hard to get leads from your content. If you want leads you need to focus your content on the buyer motivations.
36. The most important metric is the number of calls booked - to get more calls you need to have a strong and clear call to action.
37. Asking questions will get you more comments on your posts.
38. Actionable content will get you more followers and authority than educational or promotional content.
39. Sales Navigator will help you find more active prospects. Focusing on active prospects will get you more success.
40. Use your featured section to post testimonials and case studies, as people connect a % will check them out.
41. The longer you are connected, the more likely a prospect will respond to your outreach.
42. Sales Navigator's buying intent will score your target accounts and tell you who is showing interest. It's pretty accurate and effective.
43. Each week Sales Navigator gives you 100 recommended leads, outreach to them with a short and focused message.
44. LinkedIn blocks repetitive outreach - it blocks your message and tells recipients it is malicious or spam.
45. Hosting Live Events on LinkedIn builds a deeper connection with your prospects and increases your authority.
46. You need 100 followers on your company page to get access to advanced features.
47. You can write posts for your team to share on the company page under recommended content.
48. Sharing external links too often can reduce your content's visibility
49. Sharing breaking news or trending stories can increase the visibility of your future posts.
50. The majority of your prospects will be apprehensive of commenting or engaging with your content - they normally lurk.
51. There are lots of cheats to get reach, likes and comments including pods, slack communities, bots and engaging with irrelevant connections - they all work in boosting visibility, but might not get you business.
52. Hitting repost on your content 4-6 hours after your posted can give the post a new lease of life.
53. Most the impact you will make is from what people 'read between the lines' from your content and outreach.
54. Writing in short sentences makes your post easier to read.
55. Use emoji's to draw attention to key points in your posts.
56. Check your privacy settings, some salespeople connect just to harvest your connections.
57. Insightful comments on other peoples posts can increase your visibility and attract followers....but it's a lot of work.
58. It's easier to sell marketing on social media than any other services, remember not all the gurus advice is transferrable.
59. Stop writing your DMs like emails and you'll get better responses.
60. Allocate a set amount of time per day for LinkedIn. Write down what you will do during that period, this will prevent you from wasting time scrolling.

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