60: The Framing Effect

Hey — it's Temidayo.

We all sell services to clients. I understand. But what if we presented our offerings to potential clients as investments?

This old trick I found can completely change the way potential clients see your offerings, so I am sharing it with you in this issue so you can add it to your list of strategies for attracting premium clients.

Let's talk about the Framing Effect.

? - Framing Effect

When you hear "cost," what's your gut reaction?

For most people, it's something negative. An unavoidable expense. Money going out the door.

But only a few people see it as "investment." Why?

Because that word carries a whole different vibe. It suggests future returns, growth, and smart business moves.

Now, apply this to your freelance gig. Instead of saying:

"My services for this project will cost $5,000."

Try this:

"For an investment of $5,000, this new website will modernize your brand, boost your conversion rates, and ultimately drive more sales revenue."

Do you see the difference?

Same price, but a totally different vibe.

The good thing is this works for all skills and freelance services.

You're not just selling time or skills. You're selling outcomes and solutions.

Frame your offerings that way, and watch clients start seeing your services as must-have investments, not optional expenses.

Alright, that's it for this week.