#6 - Why isn't VR Popular? 2,100 Lead Gen Emails in Esports = 2ez
Poll: Why hasn’t VR gaming hit the mainstream?
How many people have tried VR once and said "WOW THIS IS AMAZING" yet never purchased a device for their home? Some people say it's the cost, others say it's hard to use, and many claim that there's no "Call of Duty of VR" to get excited about (aka content).
What do you think?
?Poll results so far:
Esports Lead Gen is Boring? We got 1,700 emails + 400 downloads in a week.
Lead generation sat in the “boring as hell” category for me as a long time, it’s nothing compared to cool YouTuber integrations or esports events, right? Well, my long-time sponsor Tipalti doesn’t seem to agree. And when they sponsor my LinkedIn for 3 years straight, they expect some returns!
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So, we got to thinking, what if we produced a global top-quality esports & gaming report together and gave it away for free (with an email submission). So, we tapped Sports Tech World Series on the shoulder and suggested we make one together.
In 2022 we released the first edition, with over 25 experts submitting their thoughts and Thomas Alomes from STWS leading the charge. We managed to gather over 1,700 email leads for Tipalti including some very interesting downloads. Viewers included those from esports teams, event companies, major brands, VCs, local & national Governments, sporting bodies and more.
This years’ report saw 29 industry experts contribute and we clocked 407 downloads in the first week. Tipalti tells me they’ve driven at least 5 late-stage sales discussions (which is great for their client scale/size as a $8.3B company) and I’ve generated a bunch for my business too.
Want to give us your email and gain free access to a 59-page report? Download here.
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Founder of LocalEsports.gg and Product Asset Manager at Arrow Electronics
1 年I believe that the cost, lack of AAA games, and the bulkiness of VR headsets are the main reasons why VR is not yet popular. VR headsets also need to be useful for other tasks besides gaming, such as watching movies or surfing the web ????♂? I am hopeful that Apple Vision Pro will change people's views on VR. Apple is known for making high-quality, user-friendly products. If Apple can create a VR headset that is affordable, comfortable and easy to use, it could help to make VR more accessible to a wider audience. Copycats will be created and the prices will go down but I hope the quality will remain high.
Monetizing 150m Gamers | LinkedIn Top Voice 2024 | Founder | Media, Sports, Gaming & Entertainment ?? | Advisor & Investor
1 年Too expensive, doesn’t always work, barely AAA games