6 Ways to Write Content That Will Get You More Visibility on Google

It's not easy to get to the top position on Google, but it’s not impossible. While it shouldn't be the only arrow in your proverbial quiver, it’s still a great way to get more traffic — especially when it comes to your content marketing strategy. It’s a lofty goal, but getting top ranking on Google can make things a lot easier for you. Not only will it get more organic traffic (which can save you time and money), but it will also build on itself over time.

Here are some ways that you can make your content more visible on Google.

1. Use Long-Tail Keywords

 Instead of focusing on generic keywords, use more specific long-tail phrases — especially ones that relate to your geographic location. You’ll be able to get more local search visibility, which can increase your chances of reaching your target audience. It’s best to find phrases that have three or more words and for which you can easily get ranked. The process can be tedious, but it can improve your chances. Google’s Keyword Planner is a great place to start, but there are other tools that you can use as well. No matter what type of keyword research tool you decide to use, taking this extra step to find relevant long-tail phrases can improve your search engine visibility.

2. Write Relevant and Engaging Content

 Content creation is the centerpiece of every internet marketing campaign, because it attracts people to your website. So, you want to write engaging content that's relevant to them. Images are great for making things more appealing to your audience, and it can go a long way toward improving your search visibility. If you want to take your SEO to another level, use relevant, searchable file names. And be sure to take advantage of the image’s meta fields.

3. Use Social Media to Interact with Your Audience

 Social media is considered to be one of the best ways to increase traffic and get more website visibility, so it should be part of your strategy. Consider writing content that will get more engagement on social media, and share it on all the platforms that you’re currently using. It can also be helpful to understand your target audience, so you can tailor your content marketing according to their needs. Take the time to interact with people who like and comment on your posts, because it can add a more personal touch to their social media experience.

4. Create a Link-Building Strategy

 Any incoming hyperlink that’s being directed to your website is called a backlink, and it’s how you can build site equity. A backlink is like a vote of recommendation, which is why it’s one of the most important factors in determining your search ranking. You want to start a backlinkiing strategy as soon as possible, because it can take months for Google to update your ranking. Not to mention, the added benefits that you can get from your link-building efforts.

When it comes to any link-building strategy, quality should always come before quantity. One link from a high-authority site will go much further in improving your search visibility than getting hundreds of links from smaller sites that few people know about, so be sure to aim high. You can try pitching your content to editors of major magazines or news sites, but you can also try to partner with popular bloggers.

5. Make Regular and Frequent Updates

 Google favors dynamic and active websites, so you want to make sure that you update it on a regular and frequent basis. Publish blog posts on a consistent schedule, and talk about the latest topics or trends within your niche. Not only will it help your search ranking, but it will also give your customers a reason to go back to your site.

6. Target Local Keywords

 If you’re running a local business, you should focus on keywords that are specific to your area. Your customers will use search engines to find products or services in their area, so targeting local keywords will be vital to your success. People will do a Google search on local businesses before they make a buying decision, and you’ll find that many of them are ready to do business within a very short amount of time.

Final Thoughts

 People are using search engines to find what they need — whether it’s products and services or useful information. So, getting more visibility on Google is important to your success. Adding targeted keywords, sharing your content on social media, and having a solid backlinking strategy will all work in your favor. But there is one important thing you need to remember. You have to know your target audience, and you should tailor your content according to their needs.