6 Ways to Use ChatGPT to Win More B2B Sales

There are countless ways to use generative AI in B2B sales. We’ve identified over 40 strategic and tactical applications ranging from engagement strategy to pipeline tracking and hyper-personalized communications. While it can be overwhelming to know where to start, honing in on the everyday challenges that Sellers face can provide a pathway forward.

When we ask salespeople about their biggest challenges, they often highlight the following:

• Poor lead quality – they fail to meet our ICP criteria
• Uncertainty about where to prioritize time for the biggest impact
• Difficulty getting heard in a crowded market
• Giving customers a reason to engage with sales
• Building advocacy and a case for change
• Creating buyer consensus and commitment to act

Here are six ways to use generative AI to help sellers overcome these challenges:

·????? Prospect Prioritization: Use AI to evaluate prospects against your defined Ideal Customer Profile (ICP). Identify and classify leads based on how well they match these criteria, prioritizing your sales efforts towards those most likely to convert and offer long-term revenue potential.

·????? Spark Curiosity: Leverage AI to stand out in a crowded marketplace. Analyze existing customer data, feedback, and engagement for clues about priorities and opportunities. Evaluate competitors and analyze market trends to generate customized insights that provoke a response, help to reframe thinking, and build curiosity to learn more.

·????? Stakeholder Deep-Dive: Utilize AI to better understand stakeholders in a buying group. Gather available data from online sources, company websites, press releases, and CRMs. Analyze this information to identify critical roles, such as decision-makers, influencers, and end users, and classify stakeholders based on their potential priorities and interests.

·????? Motivation Analysis: Deploy AI to hypothesize what might motivate each stakeholder to support a change. This could include analyzing industry trends, competitor actions, and common challenges faced by similar organizations in their sector.?

·????? Persuasive Messaging: Use AI to create hyper-personalized messages that persuade. Drawing from a previous post, AI can craft engagement messages that bring stakeholders on a journey of discovery and reimagination, reframing current thinking and building a case for change.

·????? Consensus to Act: Employ AI’s deep understanding of stakeholders and their motivations to propose a strategy for consensus building and action. Create a common language to coalesce stakeholders around and an agreed narrative. Anticipate and mitigate risks by highlighting potential objections and preparing responses or modifications to the proposal that address these concerns.

ChatGPT, as a sales enabler, has the potential to significantly boost your success and revenue. The best part? Getting started doesn’t have to be a complex or time-consuming process. With well-crafted prompts and a systematic approach, you can quickly experience the tangible benefits in your business.

We’d love to hear about your experiences and insights. Share your stories and lessons learned in the comments. If you're interested in collaborating on AI-assisted sales and marketing projects, feel free to contact me directly or reach out to Liza Adams .

?

?

?