6 Ways to Repurpose Old Content On Medium

Sometimes when I don’t have the time to write an article on Medium or just can’t think of anything to write, I’ll go back over old evergreen articles and promote them on social media.

Have you ever experienced writer’s block and had trouble creating unique and new content on Medium.com ? Or did you ever get stressed out thinking that you aren’t writing enough fresh content for your target audience?

I have and it is absolutely anxiety-inducing! All of us have been there and you aren’t alone!

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Here’s the good news: There are ways you can alleviate the pressure of generating fresh content 24/7. Here’s the secret: Repurpose your content!

What’s content repurposing, you ask? It just means reworking any high-quality. evergreen existing content and presenting it in a different way. It might sound like a faux-pas, but it isn’t. As a matter of fact, repurposing content you have already created has a multitude of benefits. Let us dive into some strategies you can use to dust off those old articles and breathe new life into them.

Add New Value

There isn’t any reason to reinvent the wheel, when it’s possible to update an old post in less than 30 minutes. As you browse old articles, find some areas where it’s possible to add something a bit extra. Maybe you could tie that post to a new technology, a recent event, a recently published study, or a new statistic. In doing so, your old posts will be even more educational than they were before.

Change the Type of Content

Here’s the fun thing about content: everyone consumes it in different ways. A simple way to place a new spin on old posts includes turning the piece into a new asset. Try to turn an old written post into a short video, a webinar, podcast, or eBook into an infographic. It might attract an entirely new audience and the ones who read the original piece will not feel as if it’s being repeated — it’ll feel fresh.

Revisit Keywords and Phrases

Keyword research is critical to any search engine optimization (SEO) strategy. But, a phrase or keyword that was once popular may not be receiving the same quantity of search volume right now. At the time that you initially published the article, you probably missed a few of the newer keywords you should target these days. Now’s the time to update your pieces with some keywords that are more relevant to your existing strategy.

Try a Better Headline

It is said that around 80% of people read a headline, yet only 20% take some time to read the remainder of the content. That’s why catchy headlines are so crucial. It’s the first thing readers see and one the main factors that determines if your reader will move on to the body of the content. One method of repurposing old content includes changing its headline. If you originally tried something descriptive, try something a bit more edgy. Or, try and highlight a vital statistic in the headline this time around. Changing your headline is a simple method of attracting new readers and grabbing their attention, particularly on social media.

Create a Follow-Up Article

Creating a follow-up article is an excellent way to breathe some new life into old content. The follow-up article can be brief and just include new information or explanation of how these changes affect your readership. Make certain that you link back to the original article.

Mine the Comments Section for Inspiration

One extra strategy for beating writer’s block — browse the comments and responses on the original work. You might find that there are a couple of threads that produced the most interest. Or you might find some common questions to answer.

Getting a couple of more months from your old posts will help to bridge the gap as you continuously work on new pieces. It isn’t a substitute for new posts; however, it’ll help keep your readers engaged.

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