6 Ways

Social media is a necessary tool in any business's toolbox with its ability to interact directly with your audience. Here are six ways to take advantage of what the medium has to offer.?

1. Sign up for a Facebook business ad account to run paid ads.

Before the rise of social media, the best result for ads was television and print marketing. Both of those methods are still valid, but to get the best use out of your ad budget, take advantage of the amount of time people spend on their phones and sign up for a Facebook ad account. A Facebook ad account will provide you with the ability to track results and set preferences allowing you to narrow down your ideal customer and target them directly.

2. Respond quickly to questions and concerns on social media.

The power of social media is the direct line it provides to your customers, meaning it is easier than ever to respond to customers. This has created an expectation that businesses will always answer questions immediately. There are ways to engage preset answers to common questions so that your customers get a response right away.?

3. Create your email list through freebies like coupons or one-time services.

Everyone loves free things and by using promotions as motivation, you can get a customer’s email address to market to them later. Email lists are handy to have for Facebook ads as well as direct email marketing.?

4. Run social media contests to attract new customers.

One of the best things you can do to make the most of your social media is to get people to your website and a great way to do that is through contests. Contests increase social media mentions and overall website traffic which means a higher rating organically on Google and a stronger presence in your community (Online Access’s Helping Out Locally is a great example of this).?

5. Join FB or Linkedin groups and post on them regularly.

Social media groups are a great way to increase your presence and influence organically. Posting regularly in groups related to your niche will establish you as an expert in your field and a trustworthy source. People tend to use who they trust and if they trust your business you’ve just gained a lifelong customer.?

6. Post thoughtful content related to your business.

The beauty of social media is its personality and customization. If all you post are ads or promotional material, there’s nothing to differentiate you from your competition. People want to know your business, not just the services your business provides, so posting employee pictures and sharing reviews will lead to more likes and follows.?

These are just a few ways that you can increase your customer base with social media. Want to learn more tips about navigating the online world? Check out our website and social media where we have other helpful articles, videos, and examples for you to use.