6 Ways of Mastering the Art of Story Telling
Storytelling is the secret ingredient that cooks up your content the way your customers want. Not everyone can master the art of storytelling and those who can win the race. There is a great power in a good story.
Storytelling is more important than ever today. Today every big or small brand is embracing content marketing because they know how crucial it is. With every content piece and pic they post on social media and other online platforms, they try to tell a story that relates to their customers.
The story in your content marketing should be the reflection of your customers. They should be able to find themselves in your story. That’s the only way to connect with them. First identify what they want to buy. No matter how hard you try, if your stories are not built around what your customers want; your content marketing will always fail.
So here are some essential points to master the art of Digital storytelling:
1. Emotional connect
Emotion is the very essence of any storytelling. Your story is dead without it. Connect with your audience on an emotional level. So create the human story in which your customers find their own truth.
2. Know your audience
You should know who you are crafting the story for. This is extremely important. Without identifying your audience, your story will fundamentally fail even if it is written brilliantly just because it is not meant to be. Study buyer persona. If you are able to generate the content that engages with your users, you have fulfilled the purpose. It has to be tailor made as per your audience’s preferences, choices, expectations and requirements. Remember right content to the right audience always works.
3. Make it about them, not you
It’s your customers who you are creating content for after all. Talk about them. A lot of content marketing campaigns fail primarily because of their stories only speak about their own products and brands. It must be revolve around your customers. Talk about their problems and pain points instead and how your product can resolve it. They are not interested to know about your product unless it is useful to them. Irrespective of any platform, you need to tell it to them in a form of story.
4. Social Media
Harness the power of social media. This platform as we all know is tremendously influential and this is where your voice is heard. People are pro-active on social media and they respond fast anything that matters to them. To build a great story, understanding the buyer persona is extremely important. You will get the overall perception of your customers which helps you create the story that hits the nail on the head.
5. Test and Trial
It’s an old way of doing but it will never go out of style and always be pertinent. Create a campaign based on different storylines. Do some A/B Testing. Identify which content works best for you for particular audience. It is a great way to demonstrate the content assessment.
6. User Generated Content
Let the users tell you what they want. It makes your life way easier. Participate in forums and discussions and find out what people are saying. It is really exciting because everyone contributes to it by sharing opinions and adding twist to the story. This makes your content exceptional and fascinating.
The fact is that your story needs to have a punch that hits the bull’s eye and makes readers to share with others. Sell your story so good that your customers would love to buy!!