6 Ways to Link Customer Experience to Long Term Value Summary

We recently published a Forbes Council article highlighting six ways in which improved customer experience is linked to long-term value for manufacturers. Even in this high-tech world, it’s difficult to quantify the value CX programs can play, which results in being a major contributor to poor investment in CX solutions. Picking the right CX solution is paramount to ensure it can contribute directly to a company’s bottom line, generate long-term value, and enhance organizational revenue.??

We recommend six strategies to help CX leaders demonstrate the long-term value of a solution for manufacturers. The first is to highlight a solution's ability to deliver positive experiences and increase referrals. The next is to make sure a strong CX solution can also lead to more purchases over time and create more referrals. The third strategy is to seek out proven strategies to increase customer loyalty and increase customer advocacy. The fourth is to Illustrate how a solution can reduce the cost incurred by an inefficient customer experience. The next is to find a strong solution that will leverage customer insights to improve service delivery. The final strategy is to keep in mind that a company’s customer experience delivery is vital to its employee retention rate.???

These strategies can help manufacturers feel confident in the long-term value of a strong CX solution. To find a more detailed explanation of each strategy, read the Forbes article here .