6 Ways To Get Leads Using Instagram

Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads?

Here are 6 ways to do it:

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To best capture leads on Instagram, you’ll need to ensure that your profile is properly formatted and business-ready.

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To get the most out of your bio link, it’s best to create content in your feed that drives people to that link.

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A lot of businesses run offers that allow users to text a specific phrase to a five-digit number to either enter a contest or receive a link for a download, for instance. In doing this, the company is collecting the phone numbers of each entrant for remarketing purposes.

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One of the first things people think of for lead generation in Instagram Stories is using the swipe up link to drive viewers to a specific link they can click on.

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One of the best marketing features about IGTV is that your video descriptions can be lengthy and can include a clickable link regardless of your audience size! So anyone can add a clickable link to the video description.

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Many accounts that don’t qualify for the swipe up link in Stories do have the option to include a swipe up link to their IGTV channel. In this situation, follow these steps to capture leads:

?Create a video for IGTV that covers the topic related to your lead page or opt-in. Be sure to mention the link in the video’s description.

?Include the link to the lead page in your IGTV video description.

?Design a post (or series of posts) for your Instagram stories that teases or discusses the topic of your IGTV video.

?Include the swipe up link to your IGTV video in your story post.

?Direct people to the swipe up link to view the video.

Are you using Instagram to capture leads?

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