6 Ways to Generate Sales Using Your Voice ??

Ideas for those who speak, or want to present in public.

After going through the "SERVE" Framework in the last few newsletters, it's time to now get tactical and consider how you can use your voice to generate attention, and convert clients.

1. Guest Appearances on Industry-Specific Podcasts

Appearing on podcasts that target your ideal clients is one of the most effective ways to leverage your voice for sales. When you share your expertise and sprinkle in client success stories on podcasts, you reach an engaged audience that's actively seeking knowledge in your field.

Why it works (put it this way... it helped Trump win the US election!):

• Listeners develop trust through extended exposure to your message and expertise
• You benefit from the established credibility of the host
• It is evergreen content that has a long shelf life and continues generating leads
• Provides intimate, one-to-one feeling despite reaching many listeners

Next steps:

• Research podcasts where your target audience listens
• Develop a compelling way of introducing yourself
• Prepare 2-3 valuable stories that demonstrate your expertise
• Create a specific call-to-action for podcast listeners
• Share the episode via your own social media

2. Hosting Live Q&A Sessions

Regular live Q&A sessions, whether on LinkedIn Live, Instagram, or other platforms, create direct engagement opportunities with potential clients while showcasing your expertise in real-time.

Why they work:

• Demonstrates your ability to think on your feet
• Creates personal connections through direct interaction
• Positions you as an accessible expert
• Generates valuable content from one event, that can then be used again

Next Steps:

• Schedule regular sessions at consistent times, plan them in now...
• Promote sessions in advance with specific topics to clients, and prospects
• Prepare common questions and answers, don't look silly!
• Incorporate success stories from your clients within your answers
• Record sessions for future content creation

3. Videos in Social Posts

Utilizing video formats on LinkedIn, Facebook, and other social platforms DMs adds a personal touch to your outreach that text alone cannot achieve.

Why it works:

• Stands out from typical text-based communications
• Shows more of your true personality and authenticity as you get visual clues
• Creates a more intimate connection
• Algorithms support video content as it improves dwell time
• Demonstrates confidence and expertise through vocal tone

Next Steps:

• Keep videos short (30-60 seconds)
• Decide what you might want to be known for
• Lead with value, it is not a sales pitch
• Reference a client story
• Include captions for accessibility (people watch on mute!)
• Include a call to action

4. Create an Effective Elevator Pitch

A well-crafted, confidently delivered elevator pitch is crucial for making instant connections and clearly communicating your value proposition in any business situation.

Why it works:

• Creates a memorable first impression
• Helps you articulate your value clearly and concisely
• Builds confidence in networking situations
• Sets the foundation for deeper conversations

Next Steps

• Start with a compelling hook or question
• Structure it (see link below on how ??)
• Don't talk for more time than you have, and look at the camera!
• Practice different lengths and content for different audiences
• Record yourself and refine based on playback
• Test it with trusted colleagues for feedback
• Be specific with your requests

To craft your pitch, and receive video modules on how to network, visit this Ai Pitch course

5. Hosting Virtual Workshops or Webinars

Regular educational sessions allow you to demonstrate your expertise while providing immediate value to potential clients.

Why they work:

• Positions you as an authority in your field
• Provides extended engagement with prospects
• Creates opportunities for direct problem-solving
• Generates qualified leads through registration

Next Steps

• Choose specific, problem-focused topics
• Include interactive elements
• Prepare compelling slides and examples
• Build in strategic calls-to-action
• Follow up with valuable resources

6. Regular Client Phone Check-ins

Scheduling consistent phone calls with clients every four months maintains strong relationships and opens doors for additional business opportunities.

Why it works:

• Demonstrates genuine care for your clients
• Keeps you top-of-mind for referrals
• Identifies new opportunities early
• Builds deeper personal connections
• Prevents client churn through regular engagement
• It's more effective than an email!

Next Steps:

• Create a date in your calendar now for client check-ins
• Prepare talking points as a reason for calling
• Review client history before each call
• Ask specific questions about their business growth
• Take notes!
• End each call by scheduling the next one

Thought for the Month

Chris Voss, former FBI hostage negotiator states:

"The sound of your voice is a weapon. The way you use it is a tactic. The tone of your voice is the single biggest factor in effective communication."

Like this? Please subscribe on YouTube

Want to be challenged? Ask to join the next 5-day Speak and Serve Challenge.

Need support? Book a call.