6 ways drones are being used in Japan

6 ways drones are being used in Japan

While drones are getting a lot of hype recently, you probably don’t see too many people around Tokyo flying their DJI Phantom 4's. They'd be deterred by signs like this one below, or would be promptly arrested for trying to set flight in a densely populated area.

But once you get out of the city, it's a whole different story.

Drone school in Okutama, 1.5 hours west of Tokyo.

Drone use for photography and weddings are two areas that are already saturated in Japan. I don’t see any industries outside of those that have started consistently using drones as part of their services or to enhance their services. Rather, drone usage exists in small pockets around Japan mainly due to strict regulations.

But this has not stopped individuals and businesses from using them. While things are not quite booming yet, they are definitely starting to bubble.

Here are a few use cases that caught my eye.

#1 Travel

Drones are being used by the travel industry in Japan in tandem with virtual reality (VR). One spot near the Mozu Tombs used drones to film hard-to-access areas around a mountain and then displayed that footage through a VR headset. Not only does this allow for greater convenience but also people with disabilities to see sights that they otherwise couldn’t.

Nice one Japan, hope to see more of this.

# 2 Government

The Japanese government is doing everything it can to attract more tourists to Japan in light of Prime Minister Abe’s goal to attract 40 million travelers by 2020. This marks a significant date because of the Olympics. Prefectures across Japan have been given a hefty budget to accomplish these goals.

Naturally drone footage is more engaging than old photos from the 80’s that are plastered across dreadful Japanese tourist websites -- or maybe that's just Japanese UI. Companies like Dron-E-Motion are partnering with the government to capture footage which they then share across social media. Individual cities and villages have their own Facebook page in hopes of showing off their attractions from high in the sky.

Also, Intel has joined as an official partner of the Olympics and will be using a mix of VR, drone tech and AI. Maybe they'll even setup some drone racing games.

Nighttime drone footage of Huis Ten Bosch theme park in Nagasaki

# 3 Vlogging

The tech savvy crowd in Japan are always going to be early adopters of new tech, especially when they can use it to get better photos and videos. Many Japanese vloggers and Youtubers are doing entire videos centered around flying drones or have started to use drones to add oomph to their content. The “Honeymoon Traveler” video of a Japanese couple traveling the world by drone went big a while back. I haven't seen anyone as bad-ass as Casey Neistat yet, but they are bound to emerge sooner or later.


Here are a couple more: 

Kazu’s Channel https://www.youtube.com/watch?v=NIu910ImlF8

Hikakin TV https://www.youtube.com/watch?v=-ZLI6BDhQX0

# 4 Farming

You know those cute snow monkeys that are always photographed bathing in Japanese hot springs? To Japanese farmers they are seen as menacing creatures that devour figs, oranges, and other fruits vegetables.

With a little bit of ingenuity— and perhaps a few Johnnie Walker whiskeys — farmers have decided to stand up for their rights and take matters into their own hands. Farmers in Oita prefecture Japan have started strapping fake life-size monkeys to drones, equipped with audio devices that make screeching monkey noises, and fly them over heard their crops to ward off the preying monkey pests.

#5 Weddings

Despite the declining birth rate (and marriage rate) in Japan, people are still spending lots of money on weddings. The average wedding in Japan costs $30,000 USD. The wedding industry is massive in Japan any many of them take place on resorts or villas out in the countryside, so not subject to the strict drone rules in Tokyo. Wedding agencies that I have spoken to either hire drone photographers or buy drones and teach their existing photography team how to use drones.

#6 Golfing

There are about 2,400 golf courses in Japan. For now, most of these golf courses don’t allow hobbyists to bring their own drones because it might be disruptive to other golfers. Also, your drone might get hit with a golf ball.

But many golf courses are using drones to survey their land on a weekly basis. Something like 30% of golf course costs are maintenance related. With apps/tools like Pix4D now you can construct 3d and 2d maps of the course to determine what trees need to be removed, how to make the course more efficient, and to make better courses. Also courses can use the 3d models to share with customers for marketing purposes.

Japan’s golf ranges are controlled by 3 main companies that pull the strings, so once of them falls and allows hobbyists to film their own games, then we’ll probably see the rest follow suit.

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You can follow me on Instagram @seranovadrone and check out my site for drone video services, drone school and rentals in Japan.

Cédric EREZ

Freelance IT Specialist chez Indépendant

5 年

Japanese have some very inventive use of drones! As I want to launch a professional activity using one of these drones https://diydrones.com/profiles/blogs/a-comparison-of-vtol-mapping-drones , some ideas listed above may be interesting!

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Olga I Yurchenko

Driving pipeline and revenue growth for B2B SaaS portfolio at Epicor Software.

7 年

Great read Misha. Love the Japanese farmers ingenuity:)

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